After last night’s lecture, I’m fascinated by the way that the term “fresh” has changed over time. More specifically, I’m interested in how marketers for certain foods and drinks use the term “fresh” as a tool to appeal to customers. I feel like we are engrained to think that just because a food is cold that means it’s fresh. I looked up how “fresh” is actually defined, and it doesn’t mention anything about being cold. According to, when something is “fresh” it means that it has “retained the original properties unimpaired; not stale or spoiled. I love almond milk, and so I usually pick it up when I go to the grocery store. Now that I think about it, I’ve never really understood why some brands have their almond milks refrigerated and some don’t. I usually just pick up the one that’s more convenient to get to and put it in my fridge, regardless of the shelf or refrigerator I got it from. I wonder why we prefer to have things cold- is it because we’re programmed to think that means it’s fresher than if it’s not, or if it’s because biologically colder stimuli are just more pleasant for us.