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Posts Tagged ‘Humor’

Why Cognition Makes Funny and Weird Ads so Great

April 29th, 2022 No comments


Let’s be honest, most of us don’t like commercials or advertisements interrupting our entertainment, but for many Americans super bowl Sunday is the one night of the year where we actually look forward to the commercials. In fact, many even relate to the meme below. We often even discuss them afterward with our friends. Unsurprisingly, the boring commercials rarely get brought up, but the bizarre ones that made us laugh will certainly start some conversation. In fact, we probably don’t remember the boring commercials we saw the day before. This is due to the humor and von Restroff effects which are cognitive biases that result in remembering information better when humor or something bizarre is involved.

Super Bowl Commercial Ad

Drink Up! Laughter is the Best Medicine

April 27th, 2022 No comments

You walk into your friend’s room and find them crying, and so you desperately try to cheer them up. Give them a hug? No, they look like they want their space. Tell them it’ll all work out? No, they won’t believe you. Ok, how about you crack a light-hearted joke? Yes! They’re smiling so you add a little more humor. Suddenly, your friend begins to laugh so hard that the tears disappear. Who knew you were so funny that you could cure stress! Well, actually, quite a few cognitive researchers could’ve told you that. Turns out laughter really is the best medicine…

Laughter is the best medicine!
Picture from bing.com
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The Value of a Laugh

November 26th, 2013 3 comments

Once a year, family and friends get together for a day full of camaraderie, nachos, wings, and beer, and some football. If you guessed that I am talking about the Super Bowl, you are correct. But, if you’re like me, it’s not the atmosphere or the football of this occasion that I look forward to most, it is the commercials. In fact, according to multiple sources, I am not the only one who feels this way about the Super Bowl. What studies have shown is that over half of the viewers watch the game for the commercials rather than the game itself. Read more…