CogBlog – A Cognitive Psychology Blog

Let’s be honest, most of us don’t like commercials or advertisements interrupting our entertainment, but for many Americans super bowl Sunday is the one night of the year where we actually look forward to the commercials. In fact, many even relate to the meme below. We often even discuss them afterward with our friends. Unsurprisingly, the boring commercials rarely get brought up, but the bizarre ones that made us laugh will certainly start some conversation. In fact, we probably don’t remember the boring commercials we saw the day before. This is due to the humor and von Restroff effects which are cognitive biases that result in remembering information better when humor or something bizarre is involved.