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Posts Tagged ‘Halo Effect’

Being Extremely Good-Looking Benefits You – the Halo Effect

April 17th, 2017 3 comments

Abercrombie & Fitch models

You must have seen these charming male models in front of some Abercrombie and Fitch stores, right? Did you stop for a picture with them? Did they successfully allure you to walk in the store and carry a huge shopping bag on your way out? Well, if these two scenarios sound familiar to you, then you probably should have known the power of looking good. It is not hard to find comparable examples besides Abercrombie and Fitch in the real life. The faces of attractive Hollywood celebrities have invaded everywhere such as on posters and televisions. Why? Because their pretty faces are worth millions of dollars and they can lead you to buy anything! One evidence from a report on Fashionista shows that Puma has successfully increased its sales by 7.6 percent just because it invited Rihanna to be its brand ambassador and women’s creative director. Although you might be immune to the commercials and argue that “a book should not be judged by its cover”, you cannot deny that these good-looking people can at least please your aesthetic taste. Therefore, let me remind you again – be extremely good-looking – because it is highly possible that your attractiveness gets rewarded.
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The Halo Effect: Swiping Right For the Wrong Reasons

April 14th, 2017 No comments

www.akns-images.eonline.com The Tinder logo

 

Have you ever used the incredibly popular dating app called Tinder? The app presents users with pictures of singles in the area, prompting the user to make a snap decision to either swipe right “to approve” in hopes of matching with the individual or left “to decline”(more information about how tinder works is available here if you’re so inclined). Very little personal information, if any, is listed about the individuals, so most of the time judgments are made based off pictures alone. You could swipe through hundreds of different people in a short amount of time, because the information is so limited, and the basic principles behind the app are so simple and user friendly. If you’ve ever used Tinder, you might have swiped right on a person that you find to be incredibly attractive, because if they’re hot they must have other great personality traits right?

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Why Do We Trust Prince Hans? The Halo Effect.

April 12th, 2017 3 comments

 

www.playbuzz.com

Have you ever noticed how in Disney movies, the good guys are always attractive and the villains are… well, not? It seems like Disney tends to make the characters we like attractive, and the characters we dislike unattractive (or maybe it is the fact that they are attractive or unattractive that causes us to like or dislike them, but I’ll get to that in a minute). Take a look at Ursula from The Little Mermaid, Shan Yu from Mulan, or even Scar from The Lion King. What adjectives come to mind when you see these characters? Do you think of them as evil, immoral, or downright terrifying? It takes little effort to be repulsed by these characters, and perhaps it is their— shall we say unsightly? — physical appearance that prompts us to make quick judgements about them. Think of Frozen, for instance, which serves as an exception to the rule that the villain is always unattractive. Did any of you predict that Prince Hans was the villain? I definitely didn’t see it coming. Why was Anna—and why were we, the viewers—so trusting of Prince Hans? The answer may lie in the Halo Effect. Read more…