
You’d never do this… right? Source: ballmemes.com
Growing up you are often told to exercise empathy and compassion by ‘walking a mile in someone else’s shoes’. However, what if I were to ask you, for example, if you’ve ever had a friend, usually super strict about only having safe sex, who told you about her last hookup, where in the heat of the moment decided to have unprotected sex. Did you judge that friend for being irresponsible even when that exact same thing happened to you a month ago? What if that same friend had told you this when you yourself had minutes ago just done the same thing? Do you think you would have had the same reaction?

Happen often? Source: me.me
What if I now asked you to walk a mile in your own shoes. For example, have you ever gone grocery shopping with the intention of only buying what was on your list but ended up buying five million other things that you, in hindsight, after eating, never actually needed? Were you famished while doing the grocery shopping? Has this happened to you more than once? When repeated did you expect a different outcome from the last time you shopped while hungry?
If you answered yes to these questions then you most probably have fallen victim to the empathy gap. Read more…
I want you to think of the furniture in your house. There is the bedroom furniture set or the kitchen chairs or the family room couch or even the framed photos in the hallway. But, you know that handmade bookshelf, the one that is a little lopsided but “has character”? Or what about the barely-functional pinch pots you made in summer camp? If you are anything like me, you have held these items in your grips for years and can’t just throw them away. You built those things! Your blood, sweat, and tears (ok maybe that’s a stretch…) went into creating something and you like them. You like them maybe even more than the thing you bought at the craft store. Store bought things should be more expensive because they are made professionally, but you are willing to pay more for something handmade. But should you? Handmade items are often made by amateurs and are lower quality than something made by a machine. However, the crooked, scuffed items you assemble from a box get more attention and praise. This trap you are falling into is so quirkily named the IKEA effect (yes after the Swedish furniture brand). This concept describes the tendency for people to overvalue products that they themselves created, even more than machine manufactured products. So yes, that handmade ornament by little cousin Johnny WILL remain on the Christmas tree for years to come, despite the poor craftsmanship!

What is valued does not always hold the highest value!
This effect originated in the field of Consumer Psychology to describe cognitive processes that underlie consumer behavior. A study that first proposed the term described the tendency for people to overvalue their own creations in comparison to professional creations of the same or better quality. This effect does not just rely on objective value of the products either; IKEA boxes of the same caliber are rated as worth more money if they are self-assembled (Norton, Mochon, & Ariely, 2012) and so are origami structures and LEGO buildings (Norton et al., 2012). Products themselves clearly hold intrinsic value (perceived natural value) to those beholding them, but other subjective factors are contributing to filling the gap between objective value and customer value. Our emotions play a large role in decision making. Wow! It seems like we are not consciously in control of our judgments on objects! Yikes!
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I think you’d call that an objective overreaction (Marcinski, 2015)
Try to remember to the last time you had a fight with a romantic partner or friend, especially over a small misstep or misunderstanding. Were you angry at the time? Jealous? Hurt? If so, you probably said and did things you didn’t mean; perhaps you were intending to cause your partner the same pain you felt, or were simply lashing out impulsively, not caring to listen to their side of the story. Only your own feelings mattered.
Now think back to the aftermath, when you had resolved the issue and moved forward. Everything that happened in the heat of the argument might seem a bit silly to you now. Maybe your partner pointed out that you had overreacted; your emotions seemed perfectly valid then, but now, in a state of calm as you and your relationship are, you’re inclined to agree with them. There’s no way you acted like that; you had no reason to. You certainly won’t do so the next time you’re in an argument…right?

Unlike faucet taps, these states are rather mutually exclusive: no lukewarm middle ground here (http://image.wikifoundry.com/image/3/5ac715be43f996a35f99bf5976ec1348/GW350H215)
Wrong, says the empathy gap. Read more…
Your world is collapsing. Okay no it’s not, but you are extremely stressed, sad, and worried. Do you ever wonder why no one seems to care that you’re feeling these things, or wish that someone would only ask if you’re okay? We all feel like this sometimes! But see, everybody else is not the problem. It’s not that people don’t care or don’t want to help (most likely); it’s just simply the fact that they may not even know you’re feeling like this. Think about the last time you gave a presentation in one of your classes or to a group of people. You’re standing up there, fidgeting, sweating, and you feel like your thoughts are jumbled and that your speech reflects that. You look into the crowd and see a girl twirling her hair – I must look like an idiot. You see someone else staring right at you and smiling – I must sound so stupid that he can’t help but stare directly at me. False! The girl is just bored and the boy is trying to show the teacher that he’s paying attention – so stop sweating and remain calm, you’re fine. These feelings are not out of the ordinary, in fact, they’re quite normal, and they can be attributed to the illusion of transparency.

That feeling when no one understands you…
The illusion of transparency is the tendency to believe that one’s internal states are more obvious to others than they actually are. We believe that the outside world can see and understand what we’re feeling and thinking, because we feel like we show our feelings, thoughts and emotions explicitly. However in reality, we overestimate the extent to which other people can tell what’s really going on inside our heads or what we’re trying to say. To test the theory out for yourself, watch this video to see if you can guess the song behind the rhythm! Or, to learn more about this illusion (after you’ve finished reading this post, of course), check out this other awesome post from the CogBlog! Additionally, many studies have been conducted that aim to look at why this happens, and to see if this illusion actually holds true when tested. Read more…
I recently got into this Netflix original called 13 Reasons Why. It’s an adaptation of a book with the same name that was probably on your summer “to read” booklist in middle school. It tells a story of a high school girl named Hannah who commits suicide and releases a set of cassette tapes to the people who were “instrumental” to her death. I put instrumental in quotation marks because we don’t really know what happened and we all know that memory could be untrustworthy; but that’s for another blog (This link will take you to another blog that talks about Confabulation). The question is why is this relevant in a blog about cognitive psychology?

Hannah from 13 Reasons Why
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Road rage is an example of a common emotional reaction that we might not understand in others
Picture this: you’re driving on a busy street with your friend. All of a sudden, a car comes out of nowhere and cuts you off. You’re in a hurry to get somewhere, and this makes you angry. So, you take the first opportunity to zoom into the left lane and speed past the car that cut you off, looking at the driver as you pass. Its not until your friend shouts “Watch out!” that you slam on the brakes and realize you almost hit the car in front of you at a red light. Your friend chastises you for overreacting and driving recklessly. They don’t understand why you would do what you did, and after calming down, you don’t either. Sound familiar?
Read more…
An overtime loss. It wouldn’t be so bad if it wasn’t all your fault. Now you sit in the
library trying to finish your research paper due in an hour; you can’t concentrate as visions of the puck slowly sliding through your goalie pads into the awaiting net behind you consume your thoughts. Do you ever find yourself helplessly replaying events that you’re upset about while trying to focus on something else? But why do we have so much trouble thinking when something is bothering us, yet we can work so productively the rest of the time?
If only we could effectively think about multiple things at the same time. You could process the events of the game last night while writing your paper; you could replay that upsetting fight you had with your boyfriend while studying for your Spanish vocab quiz. Essentially, our lives would be that much more efficient, if only we could process multiple thoughts at once.
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Remember back in high school, the last basketball game of the season against your biggest rival? You were guarding the best player on the other team, let’s call her Chelsey. The teams were going back and forth in points. As the seconds ticked off the clock the game picked up in intensity. There was a lot of pushing and shoving that was going unnoticed by the refs. You personally were being elbowed and pushed out of the box by Chelsey. The look on her face was pure determination and aggression; a desire to win the competition. Unfortunately, your team lost, and it was a long bus ride home. During it, all you and your teammates could talk about were the other players and how aggressive they looked.
Later, you see Chelsey again at the All-star game. This time, the two of you are on the same team. You play alongside Chelsey for the entire game, feeding her passes and rebounding her misses, working as a real team. After the game, you hear someone from the other team talking about how aggressive looking Chelsey was. This makes you think back to how you remembered Chelsey’s face as aggressive as well. But thinking back to the playing in the All-star game you don’t remember Chelsey as having an aggressive face.
Why did the way you remember Chelsey’s face change? The answer is context. Read more…
Memory is an indispensable tool in our everyday lives, yet it is not perfect. Sometimes our own memory systems fail us, we remember things that we have never seen or recall events that have never happened. Such memories are called false memories, which have served as the topic of a large body of psychology research. Studies on false memories usually use the DRM paradigm (Desse, 1959; Roediger & McDermott, 1995). This paradigm requires participants to study lists of words that are related in meaning to each other and to a critical lure (CL) that do not appear in the lists. After that, participants take a memory test. Results show that people tend to remember or recall the CL as frequently as they do the studied words, and each time the CL is recalled is considered a false memory. Read more…
Imagine that your plane has crashed into the ocean, and you are forced to swim to a deserted island located hundreds of miles away from civilization. All your luggage and the plane’s survival kit have sunk to the bottom of the ocean, and you only have the clothes on your back and the few knickknacks in your pockets. As you sit on the beach exhausted and anxious for a future rescue, you begin to fear that you won’t survive.

Don’t worry! The unfortunate LOST-like situation described above is just an example of the kind of scenario that participants are asked to imagine during the survival-processing paradigm task, which is used to observe some of the complex and adaptive functions of memory. During the task, half of the participants are asked to imagine themselves in a survival type situation like the described plane crash whereas the other half are asked to imagine themselves in a non-survival based situation like moving to a foreign land. While envisioning, all Read more…
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