Are you a logical thinker?
If you are a human being with a healthy dose of confidence, your
answer is most likely “Sure, I use logic most of the time.” Or, if you identify with the virtue of modesty, you would probably say, “No guarantees, but I make my best effort.” If either of the above describes you, at one point or another the election of the 45th U.S. president was probably among the biggest mysteries for you. Hillary Clinton sure has had her fair share of scandals and hypocrisy, but so do many seasoned politicians; Donald Trump, on the other hand, had no political experience, more than a handful racist, sexist, and xenophobic statements, and multiple alleged sexual assaults. Furthermore, because of his background, Donald Trump is also under a lot of suspicion of abusing power for personal gains. How on earth did Donald Trump turn out so much more appealing in a presidential election?
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Abercrombie & Fitch models
You must have seen these charming male models in front of some Abercrombie and Fitch stores, right? Did you stop for a picture with them? Did they successfully allure you to walk in the store and carry a huge shopping bag on your way out? Well, if these two scenarios sound familiar to you, then you probably should have known the power of looking good. It is not hard to find comparable examples besides Abercrombie and Fitch in the real life. The faces of attractive Hollywood celebrities have invaded everywhere such as on posters and televisions. Why? Because their pretty faces are worth millions of dollars and they can lead you to buy anything! One evidence from a report on Fashionista shows that Puma has successfully increased its sales by 7.6 percent just because it invited Rihanna to be its brand ambassador and women’s creative director. Although you might be immune to the commercials and argue that “a book should not be judged by its cover”, you cannot deny that these good-looking people can at least please your aesthetic taste. Therefore, let me remind you again – be extremely good-looking – because it is highly possible that your attractiveness gets rewarded.
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Have you ever experienced that feeling where you’re in a bad mood and everything seems to be going wrong that day? Maybe all of your friends seem mad at you, or maybe you do something embarrassing like trip, and you feel like everybody is making fun of you. These are basic examples of the phenomenon that cognitive psychologists call the attentional bias. This describes the tendency for you to focus on certain pictures, objects, facial expressions, or other stimuli in your environment based on what is dominating your thoughts. This means that someone who is very interested in dogs and reads a lot of information about them, or looks at pictures of them online all the time, will tend to focus more on dogs in their environment.

Cute dogs
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Have you been using the same brand of toothpaste for years? Do you tend to eat the same meal everyday? Do you stay on Facebook for hours simply because it was pulled up on your computer when you turned it on?

HSM “Stick to the status quo”
Each of these situations may be a result of your status quo bias. You’ve probably heard of the status quo, maybe that High School Musical song is floating around somewhere in your head. The status quo is exactly how Chad Danforth sang it- it’s the situation that you’re in at each moment in time. For you, right now, it is sitting (or laying or standing) at a computer (or mobile device!) and reading this awesome blog about the status quo bias (whoa your status quo is reading about the status quo!). Now the status quo bias deviates here from High School Musical. Where the Wildcats were singing for everyone to stick to the status quo because it was better or superior to any alternative, the status quo bias is basically sticking with the status quo because it’s the status quo. Read more…

Notice the girl wearing a white sweater in the background smiling as she walks by? Her reaction could be a perfect example of the empathy bias. (https://giphy.com/search/mean-girls
Remember in high school when there was that clique (or whatever the boy-version of a clique would be called) that you absolutely loved to hate and got a sense of personal pleasure when something went wrong for a member of the group? For example, when the fourteen-year-old you watched that annoyingly pretty girl drop her lunch in the cafeteria all over her side-kick best friend, you laughed and felt a swell of happiness. I might not be able to claim that you’re not still a slightly shitty person for feeling that way, but cognitive psychology research may have some reasoning behind those feelings and it’s called the empathy bias.
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In 2006, the cast of High School Musical sang and danced wildly in a school cafeteria, preaching the benefits of “sticking to the status quo.” All the students in the school, jocks, academics, musicians, protested the changing school-climate, one becoming increasingly accepting and diverse. In the context of the movie, this song serves to characterize high schools across the nation as afraid of change and difference. To the audience’s later astonishment, the students are able to overcome this bias against change, celebrating the ultimate destruction of the rigid high school social borders! This heroic defeat of the high school caste system is certainly enjoyable for a generation of millennials, despite the 56% rotten tomatoes rating. Yet, in reality, change concerning social systems is far more difficult to achieve. In fact, the fear of change itself has its roots in cognitive and social psychology with what is called the status quo bias.

www.fanpop.com
Simply put, the status quo bias is known as people’s general preference for the existing and enduring states of the world and one’s own self (Eidelman & Crandall, 2012). Most people would sooner their life stay static than to welcome a new change, big or small. This phenomenon is what often prevents people from people making life changes, such as moving to a new home, trying a new diet, or even changing their preferred route home from work. Because stasis provides feelings of comfort and security, most people tend to avoid the threats of a new change or lifestyle. In High School Musical, super basketball stud Troy Bolton fears that his newfound interest in musical theatre will threaten the social safety in his athletic passions. Similarly, Gabriella is scared that the spotlight of a career in theatre will bring unwanted attention to her quiet, scholarly ways. Both protagonists show a preference for their current social group out of worry that they might be thought less of by other students if they joined another one- a prime example of sticking to the status quo! Read more…
How often do you wash your hands? The Center for Disease Control recommends hand washing in numerous scenarios, such as before, during, and after preparing food, before and after tending to someone who is sick, before and after treating a wound, after going to the bathroom, after touching animals, and the list goes on. Now I know it might seem a little ridiculous to wash your hands as often as it is recommended, but I am crossing my fingers that you at least understand why it is necessary. One of the first things we teach our children is to always wash their hands, and how to do so effectively (such as washing for the duration of “Row, Row, Row Your Boat”… twice). If you don’t believe me when I say hand washing is deep-seated in our modern society, just look at the 3.1 billion dollar market for hand soaps (Nielsen 2016). I, for one, certainly get overwhelmed when I walk down the aisle at my local Target and have to choose between the exhaustive collection of soaps with which I can lather up. And if I don’t find any soap I like then I can make my way over to the various types of hand sanitizers nearby. We can credit Ignaz Semmelweis and his microbial discoveries for the normalization of hand washing in our culture, but can you imagine a world where we didn’t wash our hands? And even stranger – can you imagine rejecting the science behind it? 
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I could really go for a burger and milkshake right now. It’s the end of the month; rent has been paid, my student loan contribution is accounted for, and I’ve maxed out my self-imposed monthly restaurant allowance. It looks like I’m out of luck. But, after some quick mental math, I realize that I spent $10 less than expected on groceries this month. Score! It’s burger time. We’ve all done this: designating money for specific purposes, guesstimating how much we’ve spent, and mentally moving money around when convenient. These behaviors, among others, are what psychologist Richard Thaler (1985) calls “mental accounting.” Mental accounting is the process of creating mental representations (meaningful mental images) of money based on its form, how it was acquired, and how you intend to use it. Indeed, there was nothing concrete about my monthly restaurant allowance or grocery budget. They were simply my personal mental accounts. In other words, mental accounting helps us organize our spending behaviors. It’s not just about budgeting, though. Categorizing money for one purpose or another can help us restrict our purchases, or, like my decision to buy the burger and milkshake demonstrated, justify moving money around our mental accounts.
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Fundamental attribution error (FAE) happens when people explain a behavior of another by drawing inferences about that person’s personalities, dispositions or other internal factors, but underestimate the effect of external factors such as the situation the person is in (Gilbert & Malone, 1995). People often make FAE without realizing it. What are some examples of FAE, why does it happen so often outside our consciousness, and how can we avoid it?
Let’s starts with some examples of FAE. Imagine you are traveling in a foreign country and want to buy souvenirs for your friends. After careful selection, you decide to buy seventeen homemade chocolate bars; each is thirteen dollars. Before checking out, you want to know how much do they cost but you are having a hard time calculating the exact number. Then, the little boy next to you says immediately: “Hey, that’s 221 dollars.”
So you take out the cell phone to check the total; you find out that the boy is correct. What would be your first reaction? Read more…
The ugly ducking, the runt of the litter, odd one out. All of these terms are names for a negative, superficial observation that are accompanied by other negative stigmas. However, as we learn in the tale of the ugly duckling, this creature undergoes a transformation to become a beautiful, elegant swan and gains acceptance into “swan society”. This tale demonstrates how a perfectly normal, kind, character is rejected from society due to one negative quality, his homely appearance. But why is this? Maybe because everyday, humans make subconscious assumptions about people around us.

https://www.google.com/search?q=ugly+duckling+picture&source
Another well-known illustration of this can be seen in the familiar tale of Beauty and the Beast…aside from being the Beauty, what other qualities does Belle posses to make her so great? And why is a Beast that *spoiler alert* is not so Beastly, instantaneously shunned from society. Maybe it’s because of his large, frightening appearance that leads the villagers and Belle (well…. at first) to run away in fear. I mean, let’s admit it… we’ve all definitely passed judgments about someone based on their looks or appearance before. Some might even call them snap judgments… you know, judgments or assumptions you make based on someone’s looks, a specific personality trait, or maybe even a rumor you’ve heard about him or her. You can admit it, because it is something that happens more often than you think—and this is what we call the halo effect.
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