The Halo Effect: Swiping Right For the Wrong Reasons
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Have you ever used the incredibly popular dating app called Tinder? The app presents users with pictures of singles in the area, prompting the user to make a snap decision to either swipe right “to approve” in hopes of matching with the individual or left “to decline”(more information about how tinder works is available here if you’re so inclined). Very little personal information, if any, is listed about the individuals, so most of the time judgments are made based off pictures alone. You could swipe through hundreds of different people in a short amount of time, because the information is so limited, and the basic principles behind the app are so simple and user friendly. If you’ve ever used Tinder, you might have swiped right on a person that you find to be incredibly attractive, because if they’re hot they must have other great personality traits right?
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