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How Just a Loud Noise Can Ruin Someone’s Day

May 2nd, 2014 1 comment

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Have you ever been focused on something, such as a homework assignment or a TV show, and been suddenly startled by a loud noise?  If so, you probably quickly focused on the noise and its source, then returned to the task at hand.  This is an example of attentional capture.  Attentional capture is the involuntary redirection of attention to an environmental cue, with the purpose of surviving potential predators or dangers.  Although we aren’t usually in danger, cues such as loud noises, flashes, or quick movements temporarily grab our attention from our current task.  Once we label the potential danger as being safe, we easily return our focus back to our original task.  However, not everyone can return to their previous task so easily.

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