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What’s the number to 9-1-1? A study on inattentional blindness and how exercise helps.

November 21st, 2014 7 comments

Girl Falls in Mall Water Fountain While Texting:

Screen Shot 2014-11-21 at 1.59.08 PM

([wtfhub], 2011)

Watch the video above.  Notice the woman falling flat on her face?  Psychologists refer to instances, such as this epic camera-caught face-plant, as results of inattentional blindness.  Inattentional blindness refers to an individual’s failure to notice unexpected objects or events when she is focusing her attention on something else (Kellog, 2007).  The widely accepted attenuation model of selective attention provides evidence for inattentional blindness.  According to the attenuation model of selective attention, a person who does not attend to an object in her visual field likely does not perceive that object due to an attenuation filter.  The attenuation filter functions to turn down the signal intensity from unattended stimuli in the environment while letting attended stimuli pass through it onto a perceptual channel, resulting in conscious awareness of the stimuli a person attends to (Kellog, 2007). In this video, the woman clearly was not paying attention to the fountain within her field of vision, so the information regarding the fountain in her sensory memory was tuned out via the attenuation filter, and the presence of the fountain never reached her conscious awareness.

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Categories: Attention Tags: