Do You See What I See? I See Jesus in Toast!
Have you ever gone to hang up your coat and thought, “An angry octopus is staring right at me!” Did you wonder afterwards if this is common and if everyone was seeing what you were seeing? This is known as a phenomenon called pareidolia, where external stimuli (such as coat hangers) trigger perceptions of non-existent entities (such as faces) presenting an erroneous match between internal representations and sensory inputs (Liu et al., 2014). Face pareidolia is the most common form, which is where humans tend to see faces in non-face objects (Ichikawa et al., 2011). Some examples include seeing a face in the clouds, Jesus in toast, or the Virgin Mary in a tortilla (to see more cool examples of pareidolia, click here!) How and why does this happen?
To examine these questions, we must delve into the process of pattern recognition and face recognition in cognitive psychology. Pattern recognition is the process of constructing a mental representation and assigning meaning to it. Pattern recognition relies tremendously on top-down processing, which is the idea that we use prior knowledge, context, and expectations to aid our perceptions.
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