CogBlog – A Cognitive Psychology Blog

Imagine this. You’re in a convenience store and are getting ready to pay for some delicious Toll-House cookie dough (YUM). Suddenly, a man runs in wearing a mask and brandishing what appears to be a gun, so you decide to quickly hide near the front of the store behind some of the shelves. He demands for the cash in the register and the terrified workers quickly hand over the cash. You are so well hidden that the robber does not realize that there is anybody else in the store, and so as he is on his way out, he quickly removes his mask so that he can better see to escape. For a brief, fleeting couple of seconds, you get a perfect view of the man’s face. A few days later, the cops bring in some pictures of potential suspects to identify, and you are adamant that it was definitely a certain man in the pictures. However, the cops later realize that the man has an air-tight alibi from that day, which means that your identification of the criminal was incorrect. How could this happen?

This would’ve been a less scary robber to identify.

Well, thanks to cognitive psychology, we know that this misidentification probably happened due to the phenomenon called false memory. A false memory is when somebody has either a recollection of an event that did not actually occur, or when somebody remembers an event very differently from how it actually occurred. Essentially, no matter how sure you are that you remembered something correctly, there is a still a chance that you could be wrong. Crazy, right? So, next time you’re promising someone you are remembering some event correctly – just think and wonder how solid this promise actually is! Read more…