The importance of the artist’s name and frames, which accompany and are just as important as the work of art, was central to this class. In both museums and the market, names have immense value. So much emphasis is placed on the identity of the artist that works by unknown or anonymous artists are often ignored. The perceived value may have little to do with the work and instead be carefully manipulated through publicity campaigns focused on the artist. This by extension shifts social value as well, as people tend to see art with higher monetary values as better. The frame of a work often has the opposite problem. Frames significantly affect how we view art but are ignored or seen as having minimal value. As we discussed, an original frame can often represent a lot of artistic effort. When art is displayed, the frame used is usually not original and affects the art differently. This adds to the differences in the ways we view art, as the frame can be considered part of the original environment in which it was meant to be displayed and used.