7 Old-School Copywriting Tricks to Help Improve Conversion on Your Facebook Posts

Female copywriter at her workplace

Creating a successful, returning and profitable Facebook ad campaign is more like baking a recipe. You need to use all ingredients in the right amount to get the desired taste or to make everything turn out perfect in the end. One needs to find the most efficient placement techniques, audience targeting options right offers, and right messages to meet desired results.

As Facebook marketing is at its peak, you may find several tutorials and guides on the internet that can tell you the best ways to target your audience. Also, the experts online can teach you about exactly who should be targeted to stay competitive among other big brands. However, the biggest challenge that still remains unaddressed in most of the guides is how to write a message that ensures an enhanced conversion rate. Well, this article can help you to craft a message that makes your ads more converting. 

Here we are going to talk about the seven most trusted tricks and techniques to create ad copy that improves conversion on the Facebook posts:

  1. Understand your target audience

The first most thing you need to do is write a great copy is to understand the interest and preferences of your target audience. You need to understand their relationship with the products and services that you are selling at your business platform. This information may help you to create a well-targeted email copy while resonating with audience interests very well. 

Instead of presenting the general features of your niche, prefer to talk about what differences it can make in the end user’s life. For instance, if you are selling a grammar correcting software; instead of talking about how it will do the spellcheck and tense correction; say how it is going to save their time while writing a clear, error-free, and concise copy. The idea is to motivate your audience while helping them develop a clear understanding of your product. 

  1. Focus on pain points

Everyone has some problems; either at the workplace, at the household, or in the surroundings. Your Facebook ad copy needs to spread an emotional message in the market so that audience can feel relief at your terminal. Although you cannot solve a disaster with your product instantly; but you can at least make their life better to some extent. 

The Facebook ad copy must focus on the specific pain points of your target audience. For instance, if you are selling a lawnmower product, you can tell them how they can create a beautiful garden without hampering their busy office routines. 

  1. Writing mobile-optimized ads

In the past few years, advertisers have been targeting desktop users. But the market trends are changing with the advent of mobile technologies. The modern generation spends more time on smartphones and tablets; therefore, business owners need to optimize their ads to capture audience attention on tiny screens.

Your Facebook ad copies must be optimized for the mobile audience. Moreover, instead of designing ads specifically for different platforms; they must be optimized to work on all perfectly. The mobile-optimized ads are required to have a small headline that can make an impact. 

  1. Describe an interesting story

Stories are always as powerful as they can build an emotional connection. You need to follow relevant ad strategies to create the most interesting stories with specific and memorable content. These crucial pieces of advertising content must trigger the audience to talk more about your business. 

Make sure your Facebook ads are simple yet they create a loud impression. You need to explain how a specific set of buyers have benefitted from your product. It is even good to include their reviews and happy faces in some ads. This could work for establishing a strong impression of your brand. 

  1. Add testimonials into ad copy

Studies reveal that people prefer to invest in a product that has been already trusted by some people. Therefore, if you wish to receive more traffic on your business website, it is good to use testimonials in your ad copy. They say that almost 97% of the buyers in the market prefer checking user reviews before making a purchase decision. 

Facebook ads can also create social proof about your business while helping you get more happy customers online. Make sure you turn all ads to leave a positive impression about your business. Then only you can receive the desired results for promotions. 

  1. Overcome objections in Facebook ads

Many people will put some comments below your ad; maybe by being skeptical about your business or by using their smarter senses. But you have to be creative enough to incline those concerns towards your business. Even when there are some objections or dislikes on your ad, you need to discuss the reason behind their opinion about your brand. 

The main goal is to address their pain points and make them realize how your business can do good for them. When you learn how to overcome objections over the years, it may soon help you to build a positive brand image in the market. 

  1. Test your strategy

When you have developed your Facebook ad copy, you need to test it online. It is not always possible to get the best results with a single copy, you can check multiple headlines and see the impact of variation in the text. Use different styles, storylines, and messaging on different channels and check how people react to those posts. 

As the Facebook audience likes creativity, continuous experiments with marketing campaigns can definitely bring you better results. Split testing may also help you to get better ideas about the most successful campaigns. 

Most people believe that images are the most integral part of ad campaigns. But the fact is that the images can only capture interest and attention. It is the ad copy that explains the most relevant details about your business to help the audience think about your business. This copy must be crafted more carefully to make sure that most of the people click on the link and land on your sales page. You can take help from professionals at Crovu to create the most impactful Facebook ad copy for your business. It is the most trusted trick to get more leads and convert them faster into potential buyers.