If you’re unfamiliar with graphic design and getting stumped as you try to figure out your own real estate marketing materials, don’t worry! A lot of people are in the same boat, and it takes time to learn to design a good real estate mailer from scratch. That’s why it’s a good idea to get help where you can. Even if you can’t afford to hire a graphic designer to do the whole job, there are resources out there for DIY marketers who need a little help with layout and color choice.


The first key is understanding what you’re mailing out. Different ad sizes and delivery speeds cost different amounts when you buy a big direct mail campaign in your home area, and they also provide different amounts of space for various aspects of your communication. If you have a lot to tell people, a brochure is probably going to be most inviting, but it takes longer to read and it can be harder to use as an initial point of contact. On the other hand, a real estate mailer sized like a postcard can be snappy, appealing, and easy to follow up on. That lets you collect contacts who need more information, so you can follow up with those second-tier marketing resources.


Once you decide on a genre of mailer, you still need a design template that gives you different layout regions to work with as you import graphics like your headshot, an image of a current listing, or a logo. Templates also provide you with areas you can easily fill with text that are built to look good as long as you keep it concise and clearly stated. This reduces a lot of the guesswork out of finding an appealing design, and you can find templates to get you started from a variety of mail campaign providers, printers, and other B2B suppliers in the niche.