{"id":926,"date":"2018-12-03T18:33:16","date_gmt":"2018-12-03T18:33:16","guid":{"rendered":"http:\/\/web.colby.edu\/urbandesigncoop\/?page_id=926"},"modified":"2018-12-09T19:55:27","modified_gmt":"2018-12-09T19:55:27","slug":"project-coverup","status":"publish","type":"page","link":"https:\/\/web.colby.edu\/urbandesigncoop\/project-coverup\/","title":{"rendered":"Project Coverup"},"content":{"rendered":"<!--themify_builder_content-->\n<div id=\"themify_builder_content-926\" data-postid=\"926\" class=\"themify_builder_content themify_builder_content-926 themify_builder tf_clear\">\n    \t\t\t<!-- module_row -->\n\t<div  data-lazy=\"1\" class=\"module_row themify_builder_row tb_nzzr668 tb_first tf_w tf_clearfix\">\n\t    \t\t\t<div class=\"row_inner col_align_top tb_col_count_1 tf_box tf_rel\">\n\t\t            <div  data-lazy=\"1\" class=\"module_column tb-column col-full   tb_ebn7016 first\">\n                                                        <div class=\"tb-column-inner tf_box tf_w\">\n                        <!-- module callout -->\n<div  class=\"module ui module-callout tb_1mc5036 button-bottom-center light-blue   \" data-lazy=\"1\">\n    \n    <div class=\"callout-inner\">\n\t<div class=\"callout-content tf_left\">\n\t    <h3 class=\"callout-heading\"><\/h3>\n\t    <div class=\"tb_text_wrap\">\n\t\t\t\u201cThree years from now I want to feel a very significant change on Main Street. Five years from now I want it to be thriving. Ten years from now I want it to be an economically sustainable street, where the market can take over and support commercial activity.\u201d- President David A. Greene\t    <\/div>\n\t<\/div>\n\t<!-- \/callout-content -->\n\t    <\/div>\n    <!-- \/callout-content -->\n<\/div>\n<!-- \/module callout -->\n<div  class=\"module themify_builder_slider_wrap tf_clearfix module-slider tb_9x9i650  slider-default  \" data-lazy=\"1\">\n        <div class=\"themify_builder_slider tf_carousel tf_swiper-container tf_rel tf_overflow\" data-lazy=\"1\"\t\tdata-tbreakpoints=\"1024\"\n\t\tdata-mbreakpoints=\"480\"\n\t\tdata-visible=\"1\"\n\t\tdata-tab-visible=\"\"\n\t\tdata-mob-visible=\"\"\n\t\tdata-scroll=\"1\"\n\t\t\t\t\t\t\tdata-auto=\"4000\"\n\t\t\tdata-controller=\"0\"\n\t\t\tdata-pause_hover=\"1\"\n\t\t\t\tdata-speed=\"1\"\n\t\tdata-wrapvar=\"1\"\n\t\tdata-slider_nav=\"1\"\n\t\tdata-pager=\"1\"\n\t\tdata-effect=\"scroll\" \n\t\tdata-height=\"variable\"\n\t\tdata-horizontal=\"0\"\n\t\tdata-css_url=\"https:\/\/web.colby.edu\/urbandesigncoop\/wp-content\/themes\/parallax\/themify\/themify-builder\/css\/modules\/sliders\/carousel.css,https:\/\/web.colby.edu\/urbandesigncoop\/wp-content\/themes\/parallax\/themify\/themify-builder\/css\/modules\/sliders\/slider.css\"\n\t\t\t>\n\t\t<div class=\"tf_swiper-wrapper tf_lazy tf_rel tf_w tf_h tf_textc\">\n\t        <!-- module slider image -->\n\n                     <div class=\"tf_swiper-slide\">\n            <div class=\"slide-inner-wrap\">\n                                    <div class=\"tf_rel tf_lazy slide-image\">\n                                                                            <img src=\"data:image\/svg+xml;charset=UTF-8,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27805%27%20height%3D%27520%27%20fill%3D%27rgba%28255%2C255%2C255%2C.2%29%27%3E%3Crect%20width%3D%27100%25%27%20height%3D%27100%25%27%2F%3E%3C%2Fsvg%3E\" loading=\"lazy\" data-lazy=\"1\" class=\"tf_svg_lazy\" decoding=\"async\" data-tf-src=\"http:\/\/web.colby.edu\/urbandesigncoop\/files\/2018\/12\/Screen-Shot-2018-12-05-at-11.28.41-AM.png\" width=\"805\" height=\"520\" alt=\"Map of Investments\"><noscript><img loading=\"lazy\" decoding=\"async\" data-tf-not-load data-no-script src=\"http:\/\/web.colby.edu\/urbandesigncoop\/files\/2018\/12\/Screen-Shot-2018-12-05-at-11.28.41-AM.png\" width=\"805\" height=\"520\" alt=\"Map of Investments\"><\/noscript>                                            <\/div><!-- \/slide-image -->\n                \n                                    <div class=\"slide-content tb_text_wrap\">\n\n                                                                                <h3 class=\"slide-title\">\n                                                                    Map of Investments                                                            <\/h3>\n                        \n                        \t\t\t\t\t\t\t<div>Map of downtown Waterville shows Colby investments and private development recently completed or in planning. (Image found at Colby.edu)<\/div>\n                                            <\/div><!-- \/slide-content -->\n                            <\/div>\n        <\/div>\n                     <div class=\"tf_swiper-slide\">\n            <div class=\"slide-inner-wrap\">\n                                    <div class=\"tf_rel tf_lazy slide-image\">\n                                                                            <img src=\"data:image\/svg+xml;charset=UTF-8,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%275000%27%20height%3D%272625%27%20fill%3D%27rgba%28255%2C255%2C255%2C.2%29%27%3E%3Crect%20width%3D%27100%25%27%20height%3D%27100%25%27%2F%3E%3C%2Fsvg%3E\" loading=\"lazy\" data-lazy=\"1\" class=\"tf_svg_lazy\" decoding=\"async\" data-tf-src=\"http:\/\/web.colby.edu\/urbandesigncoop\/files\/2018\/12\/1200x630_FB.POST_Campaign-Shareable-2017-1-1.jpg\" width=\"5000\" height=\"2625\" title=\"Project Coverup\" alt=\"Project Coverup\"><noscript><img loading=\"lazy\" decoding=\"async\" data-tf-not-load data-no-script src=\"http:\/\/web.colby.edu\/urbandesigncoop\/files\/2018\/12\/1200x630_FB.POST_Campaign-Shareable-2017-1-1.jpg\" width=\"5000\" height=\"2625\" title=\"Project Coverup\" alt=\"Project Coverup\"><\/noscript>                                            <\/div><!-- \/slide-image -->\n                \n                                    <div class=\"slide-content tb_text_wrap\">\n\n                        \n                        \t\t\t\t\t\t\t<div>Title of Colby fundraising effort (Image found at Colby.edu). <\/div>\n                                            <\/div><!-- \/slide-content -->\n                            <\/div>\n        <\/div>\n                     <div class=\"tf_swiper-slide\">\n            <div class=\"slide-inner-wrap\">\n                                    <div class=\"tf_rel tf_lazy slide-image\">\n                                                                            <img src=\"data:image\/svg+xml;charset=UTF-8,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27572%27%20height%3D%27318%27%20fill%3D%27rgba%28255%2C255%2C255%2C.2%29%27%3E%3Crect%20width%3D%27100%25%27%20height%3D%27100%25%27%2F%3E%3C%2Fsvg%3E\" loading=\"lazy\" data-lazy=\"1\" class=\"tf_svg_lazy\" decoding=\"async\" data-tf-src=\"http:\/\/web.colby.edu\/urbandesigncoop\/files\/2018\/12\/Screen-Shot-2018-12-05-at-11.20.53-AM.png\" width=\"572\" height=\"318\" title=\"Project Coverup\" alt=\"Project Coverup\"><noscript><img loading=\"lazy\" decoding=\"async\" data-tf-not-load data-no-script src=\"http:\/\/web.colby.edu\/urbandesigncoop\/files\/2018\/12\/Screen-Shot-2018-12-05-at-11.20.53-AM.png\" width=\"572\" height=\"318\" title=\"Project Coverup\" alt=\"Project Coverup\"><\/noscript>                                            <\/div><!-- \/slide-image -->\n                \n                                    <div class=\"slide-content tb_text_wrap\">\n\n                        \n                        \t\t\t\t\t\t\t<div>Bill and Joan Alfond Commons (Image from Colby.edu)<\/div>\n                                            <\/div><!-- \/slide-content -->\n                            <\/div>\n        <\/div>\n    \t    <\/div>\n    <\/div>\n<\/div>\n<!-- module box -->\n<div  class=\"module module-box tb_sjhz531 \" data-lazy=\"1\">\n    <h3 class=\"module-title\">Colby College and the Redevelopment of Downtown Waterville<\/h3>    <div class=\"module-box-content ui   light-purple\">\n\t\t\t\t<div class=\"tb_text_wrap\"><p>In 2018, Colby College opened the Bill and Joan Alfond Commons, a dormitory on Main Street of downtown Waterville. The goals of the college, as laid out by the \\&#8221;Waterville Partnership\\&#8221; webpage, are to \\&#8221;leverage existing strengths, attract more visitors and residents, increase economic activity, create a sense of place, [and] organize around a plan\\&#8221;. To many, this development is symbolic of a larger trend of encroachment and domination by the overlords of Colby. The threat of \\&#8221;Colbyville\\&#8221; is real to many residents of the Waterville community. The imposition of the building, and the bright Colby branding that illuminates Main Street, highlights these perceptions.\u00a0<\/p><\/div>\n    <\/div>\n<\/div>\n<!-- \/module box -->\n<div  class=\"module themify_builder_slider_wrap tf_clearfix module-slider tb_e93p003  slider-default  \" data-lazy=\"1\">\n    <h3 class=\"module-title\">Negative Responses to Colby\\'s Influence<\/h3>    <div class=\"themify_builder_slider tf_carousel tf_swiper-container tf_rel tf_overflow\" data-lazy=\"1\"\t\tdata-tbreakpoints=\"1024\"\n\t\tdata-mbreakpoints=\"480\"\n\t\tdata-visible=\"1\"\n\t\tdata-tab-visible=\"\"\n\t\tdata-mob-visible=\"\"\n\t\tdata-scroll=\"1\"\n\t\t\t\t\t\t\tdata-auto=\"4000\"\n\t\t\tdata-controller=\"0\"\n\t\t\tdata-pause_hover=\"1\"\n\t\t\t\tdata-speed=\"1\"\n\t\tdata-wrapvar=\"1\"\n\t\tdata-slider_nav=\"1\"\n\t\tdata-pager=\"1\"\n\t\tdata-effect=\"scroll\" \n\t\tdata-height=\"variable\"\n\t\tdata-horizontal=\"0\"\n\t\tdata-css_url=\"https:\/\/web.colby.edu\/urbandesigncoop\/wp-content\/themes\/parallax\/themify\/themify-builder\/css\/modules\/sliders\/carousel.css,https:\/\/web.colby.edu\/urbandesigncoop\/wp-content\/themes\/parallax\/themify\/themify-builder\/css\/modules\/sliders\/slider.css\"\n\t\t\t>\n\t\t<div class=\"tf_swiper-wrapper tf_lazy tf_rel tf_w tf_h tf_textc\">\n\t        <!-- module slider image -->\n\n                     <div class=\"tf_swiper-slide\">\n            <div class=\"slide-inner-wrap\">\n                                    <div class=\"tf_rel tf_lazy slide-image\">\n                                                                            <img src=\"data:image\/svg+xml;charset=UTF-8,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27551%27%20height%3D%27232%27%20fill%3D%27rgba%28255%2C255%2C255%2C.2%29%27%3E%3Crect%20width%3D%27100%25%27%20height%3D%27100%25%27%2F%3E%3C%2Fsvg%3E\" loading=\"lazy\" data-lazy=\"1\" class=\"tf_svg_lazy\" decoding=\"async\" data-tf-src=\"http:\/\/web.colby.edu\/urbandesigncoop\/files\/2018\/12\/Screen-Shot-2018-12-05-at-11.43.32-AM.png\" width=\"551\" height=\"232\" title=\"Project Coverup\" alt=\"Project Coverup\"><noscript><img loading=\"lazy\" decoding=\"async\" data-tf-not-load data-no-script src=\"http:\/\/web.colby.edu\/urbandesigncoop\/files\/2018\/12\/Screen-Shot-2018-12-05-at-11.43.32-AM.png\" width=\"551\" height=\"232\" title=\"Project Coverup\" alt=\"Project Coverup\"><\/noscript>                                            <\/div><!-- \/slide-image -->\n                \n                                    <div class=\"slide-content tb_text_wrap\">\n\n                        \n                        \t\t\t\t\t\t\t<div>Selected comments from Mayor of Waterville Nick Isgro\u2019s public political Facebook page. <\/div>\n                                            <\/div><!-- \/slide-content -->\n                            <\/div>\n        <\/div>\n                     <div class=\"tf_swiper-slide\">\n            <div class=\"slide-inner-wrap\">\n                                    <div class=\"tf_rel tf_lazy slide-image\">\n                                                                            <img src=\"data:image\/svg+xml;charset=UTF-8,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27578%27%20height%3D%27183%27%20fill%3D%27rgba%28255%2C255%2C255%2C.2%29%27%3E%3Crect%20width%3D%27100%25%27%20height%3D%27100%25%27%2F%3E%3C%2Fsvg%3E\" loading=\"lazy\" data-lazy=\"1\" class=\"tf_svg_lazy\" decoding=\"async\" data-tf-src=\"http:\/\/web.colby.edu\/urbandesigncoop\/files\/2018\/12\/Screen-Shot-2018-12-05-at-11.43.39-AM.png\" width=\"578\" height=\"183\" title=\"Project Coverup\" alt=\"Project Coverup\"><noscript><img loading=\"lazy\" decoding=\"async\" data-tf-not-load data-no-script src=\"http:\/\/web.colby.edu\/urbandesigncoop\/files\/2018\/12\/Screen-Shot-2018-12-05-at-11.43.39-AM.png\" width=\"578\" height=\"183\" title=\"Project Coverup\" alt=\"Project Coverup\"><\/noscript>                                            <\/div><!-- \/slide-image -->\n                \n                                    <div class=\"slide-content tb_text_wrap\">\n\n                        \n                        \t\t\t\t\t\t\t<div>Selected comments from Mayor of Waterville Nick Isgro\u2019s public political Facebook page. <\/div>\n                                            <\/div><!-- \/slide-content -->\n                            <\/div>\n        <\/div>\n                     <div class=\"tf_swiper-slide\">\n            <div class=\"slide-inner-wrap\">\n                                    <div class=\"tf_rel tf_lazy slide-image\">\n                                                                            <img src=\"data:image\/svg+xml;charset=UTF-8,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27523%27%20height%3D%27284%27%20fill%3D%27rgba%28255%2C255%2C255%2C.2%29%27%3E%3Crect%20width%3D%27100%25%27%20height%3D%27100%25%27%2F%3E%3C%2Fsvg%3E\" loading=\"lazy\" data-lazy=\"1\" class=\"tf_svg_lazy\" decoding=\"async\" data-tf-src=\"http:\/\/web.colby.edu\/urbandesigncoop\/files\/2018\/12\/Screen-Shot-2018-12-05-at-11.43.46-AM.png\" width=\"523\" height=\"284\" title=\"Project Coverup\" alt=\"Project Coverup\"><noscript><img loading=\"lazy\" decoding=\"async\" data-tf-not-load data-no-script src=\"http:\/\/web.colby.edu\/urbandesigncoop\/files\/2018\/12\/Screen-Shot-2018-12-05-at-11.43.46-AM.png\" width=\"523\" height=\"284\" title=\"Project Coverup\" alt=\"Project Coverup\"><\/noscript>                                            <\/div><!-- \/slide-image -->\n                \n                                    <div class=\"slide-content tb_text_wrap\">\n\n                        \n                        \t\t\t\t\t\t\t<div>Selected comments from Mayor of Waterville Nick Isgro\u2019s public political Facebook page. <\/div>\n                                            <\/div><!-- \/slide-content -->\n                            <\/div>\n        <\/div>\n    \t    <\/div>\n    <\/div>\n<\/div>\n<!-- module fancy heading -->\n<div  class=\"module module-fancy-heading tb_3tc0195 \" data-lazy=\"1\">\n        <h1 class=\"fancy-heading tf_textc\">\n    <span class=\"main-head tf_block\">\n\t\t\t\t\tStudent artist covers Colby signs on Commons with anti-development art. \t\t    <\/span>\n\n\t\n    <span class=\"sub-head tf_block tf_rel\">\n\t\t\t\t\t\t\t    <\/span>\n    <\/h1>\n<\/div>\n<!-- \/module fancy heading -->\n<!-- module image -->\n<div  class=\"module module-image tb_fxra600    image-top tf_mw\" data-lazy=\"1\">\n        <div class=\"image-wrap tf_rel tf_mw\">\n\t\t    <img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/web.colby.edu\/urbandesigncoop\/files\/2018\/12\/gentrificationart.jpg\" width=\"1500\" height=\"2100\" title=\"Project Coverup\" alt=\"Project Coverup\">\t\n\t\t<\/div>\n\t<!-- \/image-wrap -->\n    \n    \t<\/div>\n<!-- \/module image --><!-- module plain text -->\n<div  class=\"module module-plain-text tb_omi3585 \" data-lazy=\"1\">\n        <div class=\"tb_text_wrap\">\n\t\\&#8221;Development Art\\&#8221;, Amya Bhalla, 2018.     <\/div>\n<\/div>\n<!-- \/module plain text --><!-- module box -->\n<div  class=\"module module-box tb_si1z350 \" data-lazy=\"1\">\n    <h3 class=\"module-title\">WHY<\/h3>    <div class=\"module-box-content ui   pink\">\n\t\t\t\t<div class=\"tb_text_wrap\"><p><span style=\\\"font-weight: 400;\\\">It is clear that residents of the building are relatively unsupportive of the branding associated with their home. It is clear that members of the broader Waterville community are wary of the aggressive association of development with the institution of Colby College. A symbolic disapproval of this branding will remove a highlight of the self-importance of the institution, and criticize the process of development. <\/span><\/p><\/div>\n    <\/div>\n<\/div>\n<!-- \/module box -->\n<!-- module box -->\n<div  class=\"module module-box tb_losu230 \" data-lazy=\"1\">\n    <h3 class=\"module-title\">WHAT<\/h3>    <div class=\"module-box-content ui   purple\">\n\t\t\t\t<div class=\"tb_text_wrap\"><p><span style=\\\"font-weight: 400;\\\">This project will work against any concept of institutional approval by refusing to obtain it, refusing to work within a system of neoliberal development that prioritizes profit over people. <\/span><\/p><\/div>\n    <\/div>\n<\/div>\n<!-- \/module box -->\n<!-- module box -->\n<div  class=\"module module-box tb_jqfz850 \" data-lazy=\"1\">\n    <h3 class=\"module-title\">WHEN<\/h3>    <div class=\"module-box-content ui   tb_default_color\">\n\t\t\t\t<div class=\"tb_text_wrap\"><p>A student artist will create the first piece to cover the signs- which will occur at some unspecified time in the near future, during the evening, by accessing the roof of the building and installing the piece.<\/p><p><span style=\\\"font-weight: 400;\\\">I hope that the response of local artists, and even artistic institutions such as Waterville Creates, is a motivation to up the ante and continue to produce pieces that invite conversation around the production of space that is happening within the community. <\/span><\/p><\/div>\n    <\/div>\n<\/div>\n<!-- \/module box -->\n                    <\/div><!-- .tb-column-inner -->\n                            <\/div><!-- .module_column -->\n            \t    <\/div><!-- .row_inner -->\n\t<\/div><!-- .module_row -->\n\t<\/div>\n<!--\/themify_builder_content-->","protected":false},"excerpt":{"rendered":"<p>\u201cThree years from now I want to feel a very significant change on Main Street. Five years from now I want it to be thriving. Ten years from now I want it to be an economically sustainable street, where the market can take over and support commercial activity.\u201d- President David A. Greene Map of Investments [&hellip;]<\/p>\n","protected":false},"author":7098,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"builder_content":"<h3><\/h3> \u201cThree years from now I want to feel a very significant change on Main Street. Five years from now I want it to be thriving. Ten years from now I want it to be an economically sustainable street, where the market can take over and support commercial activity.\u201d- President David A. Greene\n<img src=\"data:image\/svg+xml;charset=UTF-8,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27805%27%20height%3D%27520%27%20fill%3D%27rgba%28255%2C255%2C255%2C.2%29%27%3E%3Crect%20width%3D%27100%25%27%20height%3D%27100%25%27%2F%3E%3C%2Fsvg%3E\" loading=\"lazy\" data-lazy=\"1\" decoding=\"async\" data-tf-src=\"http:\/\/web.colby.edu\/urbandesigncoop\/files\/2018\/12\/Screen-Shot-2018-12-05-at-11.28.41-AM.png\" width=\"805\" height=\"520\" alt=\"Map of Investments\"><noscript><img data-tf-not-load data-no-script src=\"http:\/\/web.colby.edu\/urbandesigncoop\/files\/2018\/12\/Screen-Shot-2018-12-05-at-11.28.41-AM.png\" width=\"805\" height=\"520\" alt=\"Map of Investments\"><\/noscript> \n <h3> Map of Investments <\/h3> Map of downtown Waterville shows Colby investments and private development recently completed or in planning. (Image found at Colby.edu) <img src=\"data:image\/svg+xml;charset=UTF-8,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%275000%27%20height%3D%272625%27%20fill%3D%27rgba%28255%2C255%2C255%2C.2%29%27%3E%3Crect%20width%3D%27100%25%27%20height%3D%27100%25%27%2F%3E%3C%2Fsvg%3E\" loading=\"lazy\" data-lazy=\"1\" decoding=\"async\" data-tf-src=\"http:\/\/web.colby.edu\/urbandesigncoop\/files\/2018\/12\/1200x630_FB.POST_Campaign-Shareable-2017-1-1.jpg\" width=\"5000\" height=\"2625\" title=\"Project Coverup\" alt=\"Project Coverup\"><noscript><img data-tf-not-load data-no-script src=\"http:\/\/web.colby.edu\/urbandesigncoop\/files\/2018\/12\/1200x630_FB.POST_Campaign-Shareable-2017-1-1.jpg\" width=\"5000\" height=\"2625\" title=\"Project Coverup\" alt=\"Project Coverup\"><\/noscript> \n Title of Colby fundraising effort (Image found at Colby.edu). <img src=\"data:image\/svg+xml;charset=UTF-8,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27572%27%20height%3D%27318%27%20fill%3D%27rgba%28255%2C255%2C255%2C.2%29%27%3E%3Crect%20width%3D%27100%25%27%20height%3D%27100%25%27%2F%3E%3C%2Fsvg%3E\" loading=\"lazy\" data-lazy=\"1\" decoding=\"async\" data-tf-src=\"http:\/\/web.colby.edu\/urbandesigncoop\/files\/2018\/12\/Screen-Shot-2018-12-05-at-11.20.53-AM.png\" width=\"572\" height=\"318\" title=\"Project Coverup\" alt=\"Project Coverup\"><noscript><img data-tf-not-load data-no-script src=\"http:\/\/web.colby.edu\/urbandesigncoop\/files\/2018\/12\/Screen-Shot-2018-12-05-at-11.20.53-AM.png\" width=\"572\" height=\"318\" title=\"Project Coverup\" alt=\"Project Coverup\"><\/noscript> \n Bill and Joan Alfond Commons (Image from Colby.edu)\n<h3>Colby College and the Redevelopment of Downtown Waterville<\/h3> <p>In 2018, Colby College opened the Bill and Joan Alfond Commons, a dormitory on Main Street of downtown Waterville. The goals of the college, as laid out by the \\\"Waterville Partnership\\\" webpage, are to \\\"leverage existing strengths, attract more visitors and residents, increase economic activity, create a sense of place, [and] organize around a plan\\\". To many, this development is symbolic of a larger trend of encroachment and domination by the overlords of Colby. The threat of \\\"Colbyville\\\" is real to many residents of the Waterville community. The imposition of the building, and the bright Colby branding that illuminates Main Street, highlights these perceptions.\u00a0<\/p>\n<h3>Negative Responses to Colby\\'s Influence<\/h3> \n <img src=\"data:image\/svg+xml;charset=UTF-8,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27551%27%20height%3D%27232%27%20fill%3D%27rgba%28255%2C255%2C255%2C.2%29%27%3E%3Crect%20width%3D%27100%25%27%20height%3D%27100%25%27%2F%3E%3C%2Fsvg%3E\" loading=\"lazy\" data-lazy=\"1\" decoding=\"async\" data-tf-src=\"http:\/\/web.colby.edu\/urbandesigncoop\/files\/2018\/12\/Screen-Shot-2018-12-05-at-11.43.32-AM.png\" width=\"551\" height=\"232\" title=\"Project Coverup\" alt=\"Project Coverup\"><noscript><img data-tf-not-load data-no-script src=\"http:\/\/web.colby.edu\/urbandesigncoop\/files\/2018\/12\/Screen-Shot-2018-12-05-at-11.43.32-AM.png\" width=\"551\" height=\"232\" title=\"Project Coverup\" alt=\"Project Coverup\"><\/noscript> \n Selected comments from Mayor of Waterville Nick Isgro\u2019s public political Facebook page. <img src=\"data:image\/svg+xml;charset=UTF-8,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27578%27%20height%3D%27183%27%20fill%3D%27rgba%28255%2C255%2C255%2C.2%29%27%3E%3Crect%20width%3D%27100%25%27%20height%3D%27100%25%27%2F%3E%3C%2Fsvg%3E\" loading=\"lazy\" data-lazy=\"1\" decoding=\"async\" data-tf-src=\"http:\/\/web.colby.edu\/urbandesigncoop\/files\/2018\/12\/Screen-Shot-2018-12-05-at-11.43.39-AM.png\" width=\"578\" height=\"183\" title=\"Project Coverup\" alt=\"Project Coverup\"><noscript><img data-tf-not-load data-no-script src=\"http:\/\/web.colby.edu\/urbandesigncoop\/files\/2018\/12\/Screen-Shot-2018-12-05-at-11.43.39-AM.png\" width=\"578\" height=\"183\" title=\"Project Coverup\" alt=\"Project Coverup\"><\/noscript> \n Selected comments from Mayor of Waterville Nick Isgro\u2019s public political Facebook page. <img src=\"data:image\/svg+xml;charset=UTF-8,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27523%27%20height%3D%27284%27%20fill%3D%27rgba%28255%2C255%2C255%2C.2%29%27%3E%3Crect%20width%3D%27100%25%27%20height%3D%27100%25%27%2F%3E%3C%2Fsvg%3E\" loading=\"lazy\" data-lazy=\"1\" decoding=\"async\" data-tf-src=\"http:\/\/web.colby.edu\/urbandesigncoop\/files\/2018\/12\/Screen-Shot-2018-12-05-at-11.43.46-AM.png\" width=\"523\" height=\"284\" title=\"Project Coverup\" alt=\"Project Coverup\"><noscript><img data-tf-not-load data-no-script src=\"http:\/\/web.colby.edu\/urbandesigncoop\/files\/2018\/12\/Screen-Shot-2018-12-05-at-11.43.46-AM.png\" width=\"523\" height=\"284\" title=\"Project Coverup\" alt=\"Project Coverup\"><\/noscript> \n Selected comments from Mayor of Waterville Nick Isgro\u2019s public political Facebook page.\n<h1>Student artist covers Colby signs on Commons with anti-development art. <br\/><\/h1>\n<img src=\"http:\/\/web.colby.edu\/urbandesigncoop\/files\/2018\/12\/gentrificationart.jpg\" width=\"1500\" height=\"2100\" title=\"Project Coverup\" alt=\"Project Coverup\">\n\\\"Development Art\\\", Amya Bhalla, 2018.\n<h3>WHY<\/h3> <p>It is clear that residents of the building are relatively unsupportive of the branding associated with their home. It is clear that members of the broader Waterville community are wary of the aggressive association of development with the institution of Colby College. A symbolic disapproval of this branding will remove a highlight of the self-importance of the institution, and criticize the process of development. <\/p>\n<h3>WHAT<\/h3> <p>This project will work against any concept of institutional approval by refusing to obtain it, refusing to work within a system of neoliberal development that prioritizes profit over people. <\/p>\n<h3>WHEN<\/h3> <p>A student artist will create the first piece to cover the signs- which will occur at some unspecified time in the near future, during the evening, by accessing the roof of the building and installing the piece.<\/p><p>I hope that the response of local artists, and even artistic institutions such as Waterville Creates, is a motivation to up the ante and continue to produce pieces that invite conversation around the production of space that is happening within the community. <\/p>","_links":{"self":[{"href":"https:\/\/web.colby.edu\/urbandesigncoop\/wp-json\/wp\/v2\/pages\/926"}],"collection":[{"href":"https:\/\/web.colby.edu\/urbandesigncoop\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/web.colby.edu\/urbandesigncoop\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/web.colby.edu\/urbandesigncoop\/wp-json\/wp\/v2\/users\/7098"}],"replies":[{"embeddable":true,"href":"https:\/\/web.colby.edu\/urbandesigncoop\/wp-json\/wp\/v2\/comments?post=926"}],"version-history":[{"count":37,"href":"https:\/\/web.colby.edu\/urbandesigncoop\/wp-json\/wp\/v2\/pages\/926\/revisions"}],"predecessor-version":[{"id":1032,"href":"https:\/\/web.colby.edu\/urbandesigncoop\/wp-json\/wp\/v2\/pages\/926\/revisions\/1032"}],"wp:attachment":[{"href":"https:\/\/web.colby.edu\/urbandesigncoop\/wp-json\/wp\/v2\/media?parent=926"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}