Tag Archives: consumption behavior

So cute I could eat it up: Priming Effects of Cute Products on Indulgent Consumption

  Cuteness is generally defined as being attractive in an adorable or endearing way (oxforddictionaries.com). Babies are so c-u-t-e! They have a collection of features such as large eyes and rounded cheeks.These features make them seem vulnerable, and we automatically … Continue reading

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