{"id":332,"date":"2024-06-25T21:38:34","date_gmt":"2024-06-26T01:38:34","guid":{"rendered":"https:\/\/web.colby.edu\/halloran-lab-learning\/?post_type=ht_kb&#038;p=332"},"modified":"2024-08-17T14:08:59","modified_gmt":"2024-08-17T18:08:59","slug":"general-advice","status":"publish","type":"ht_kb","link":"https:\/\/web.colby.edu\/halloran-lab-learning\/knowledge-base\/general-advice\/","title":{"rendered":"General advice"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Key Questions<\/h2>\n\n\n\n<ul>\n<li>How can I best learn about startups and being a founder?<\/li>\n\n\n\n<li>What are the most common and painful mistakes many founders make?<\/li>\n\n\n\n<li>What are the most unintuitive things about being a founder?<\/li>\n\n\n\n<li>What is the best advice experienced founders give to new founders?<\/li>\n\n\n\n<li>Should I listen to experienced founders? How should I evaluate if their advice applies to my situation?<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Start Here<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Sam Altman: <a href=\"https:\/\/blog.samaltman.com\/startup-advice\">Startup Advice<\/a><\/h3>\n\n\n\n<p>(5 min read.) In this article Altman offers startup advice emphasizing creating something people want, having a great team and market, and focusing on essential tasks like coding and user interaction. He stresses dedication, smart hiring, transparent communication, and quality product development. Altman advocates for growth while considering long-term direction, urging founders to hire effectively, prioritize product excellence, and eliminate distractions. Other advice includes moving fast, hiring slow, being frugal, and celebrating successes. He highlights the importance of staying focused, valuing growth, and maintaining a clear vision for the company.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Rob Fitzpatrick: <a href=\"https:\/\/www.youtube.com\/watch?v=FG1Fa-t4AEQ\">Start-up Advice &amp; How to Talk to Customers<\/a><\/h3>\n\n\n\n<p>(1 hr 7 min video.) In this video, Fitzpatrick offers profound insights on entrepreneurship and customer interaction in his talk, underscoring the value of understanding customer needs through genuine conversations. Fitzpatrick emphasizes that start-ups should not rush to develop products without first ensuring a deep comprehension of their target market&#8217;s challenges and behaviors. He categorizes start-ups based on the founders&#8217; motivations, including impact, reliability, and freedom, each presenting unique challenges and rewards. His primary advice is to engage potential customers in informal discussions about their daily struggles rather than pitching ideas, allowing for more authentic feedback and a better foundation for product development. Fitzpatrick&#8217;s narrative is interlaced with personal anecdotes from his entrepreneurial journey, highlighting both the hardships and exhilarations of the start-up world.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Learn More<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Paul Graham : <a href=\"https:\/\/paulgraham.com\/ds.html\">Do Things That Don\u2019t Scale<\/a><\/h3>\n\n\n\n<p>(19 min read.) Paul discusses the importance of founders doing things that don\u2019t scale, noting that these are not merely a necessary evil but actions that permanently change a startup for the better. According to Graham, all startups are fragile initially, so founders have to tackle some laborious and seemingly inconsequential tasks to help their businesses take off. He points to two unscalable things a startup founder must do in the beginning to get their company going: recruit users manually and provide them with an overwhelmingly positive experience.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Steve Blank : <a href=\"https:\/\/thinkgrowth.org\/this-1-piece-of-advice-could-make-or-break-your-career-b9fb835e94dd\">This 1 Piece of Advice Could Make or Break Your Career<\/a><\/h3>\n\n\n\n<p>(5 min read.) Steve highlights the importance of embracing outside advice, noting that how founders act on suggestions from mentors, investors, or other entrepreneurs can accelerate their learning and make or break their careers. A key point he makes is that an entrepreneur should have a process for evaluating recommendations and advice. According to him, outside advice should be treated as a gift, not a distraction, especially since it can trigger a founder\u2019s insights, teach them to recognize patterns, and help them gain new perspectives.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Melanie Perkins : <a href=\"https:\/\/www.smartcompany.com.au\/startupsmart\/advice\/canva-melanie-perkins-tip\/\">10 Tips for Startups With \u2018Crazy-Big Dreams\u2019<\/a><\/h3>\n\n\n\n<p>(15 min read.) In this article Melanie, using Canva&#8217;s example, emphasizes the importance of aligning each team&#8217;s goals with the company&#8217;s vision, fostering regular communication to ensure alignment. The company encourages setting ambitious goals and prioritizing continuous skill development, celebrating team achievements and providing necessary resources for success. Each team operates autonomously with its own mission, goals, and strategy, promoting collaboration and ownership. Canva&#8217;s structure focuses on goals rather than static titles, allowing for flexibility and adaptability as the company grows.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Sam Altman : <a href=\"https:\/\/www.youtube.com\/watch?v=0lJKucu6HJc\">How to Succeed With a Startup<\/a><\/h3>\n\n\n\n<p>(16 min video.) In this video, Altman emphasizes the essential elements for startup success. He stresses the significance of creating a product that users genuinely love and recommend. Altman underscores the importance of identifying a market need and delivering a simple, effective solution. He highlights the necessity of maintaining momentum, fostering a strong team culture, and developing a sustainable competitive advantage. Altman also advises on defining clear business models and growth strategies while leveraging startups&#8217; agility over larger companies. Successful founders, according to Altman, embody traits like frugality, focus, obsession, and passion for their work.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Sam Altman: <a href=\"https:\/\/blog.samaltman.com\/how-to-be-successful\">How to Be Successful<\/a><\/h3>\n\n\n\n<p>(15 min read.) In this article Altman shares insights on achieving outlier success, emphasizing compounding, self-belief, focus, hard work, willfulness, networking, equity ownership, and internal drive. He suggests aiming for exponential growth in both personal and professional aspects, cultivating almost delusional self-belief, prioritizing focus over working long hours, and combining smart work with hard work for exceptional results. Altman advocates for bending the world to one&#8217;s will, building networks through genuine help, owning equity to scale beyond linear limits, and being internally driven rather than externally motivated by social validation or competition.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Sam Altman: <a href=\"https:\/\/blog.samaltman.com\/productivity\">Productivity<\/a><\/h3>\n\n\n\n<p>(16 min read.) In this article Altman shares his productivity insights, highlighting the significance of compound growth in careers. He emphasizes the importance of selecting meaningful tasks and the value of delegation. Altman suggests prioritization through list-making and focusing on essential tasks. Additionally, he discusses the impact of physical factors such as exercise and nutrition, along with creating an optimal workspace. Altman cautions against overcommitting and neglecting personal relationships, underscoring the need for balance in pursuing productivity.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Tracy Young : <a href=\"https:\/\/youtu.be\/QzUQiIMtHSE?si=4j8gmkjwb4Ow3N9m\">Scaling Plangrid to 400+ People With YC Partner Kat Manalac<\/a><\/h3>\n\n\n\n<p>(50 min video.) Young shares insights from her journey in the construction industry and building PlanGrid. She emphasizes the importance of passion for the industry, simplicity in product design, and understanding user needs. Young highlights the value of having a co-founder team with complementary skills and the significance of authentic relationships in a startup environment. She advises on the necessity of addressing hiring mistakes swiftly and fostering a positive company culture. Additionally, Young discusses balancing work-life, especially as a mother, and the role of meditation and healthy habits in maintaining personal well-being amidst the demands of scaling a business.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">David Sacks: <a href=\"https:\/\/medium.com\/craft-ventures\/blitzfail-how-not-to-go-off-the-rails-24ccaf92c410\">Blitzfail: How Not to Go off the Rails<\/a><\/h3>\n\n\n\n<p>(18 min read.) Sacks identifies common reasons why fast-growing startups fail, coining the term &#8220;BlitzFail.&#8221; Key issues include negative unit economics, high customer acquisition costs, and high churn rates. Startups often overlook proper cost attribution, leading to unexpected financial problems. Platform dependencies and regulatory non-compliance add existential risks, while aggressive sales tactics can lead to ethical and operational issues. Founders must balance rapid growth with maintaining financial health and regulatory compliance. Strong company culture, aligned with founder psychology, and addressing operational debt are critical. Ultimately, startups should aim for sustainable hypergrowth, being aware of the potential pitfalls and managing them proactively.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Alex Turnbull: <a href=\"https:\/\/www.groovehq.com\/blog\/no-nonsense-startup-advice\">7 No-Nonsense Pieces of Startup Advice I Wish I Got When I Started<\/a><\/h3>\n\n\n\n<p>(11 min read.) Turnbull distills years of received wisdom into practical advice for fellow entrepreneurs in this article. Reflecting on both second hand knowledge and personal experiences, he highlights the two essentials for any business: creating value and turning a profit, warning against getting distracted by non-essential activities. He underscores the importance of cultivating relationships with smart individuals, emphasizing that these connections often rescue businesses in tough times and open doors to new opportunities. Turnbull also advises founders to focus on building a brand and culture that withstand the inevitable commoditization of products, maintaining direct customer communication to refine and enhance the user experience. His candid guidance encourages startup leaders to prioritize actions that genuinely contribute to sustained growth and success.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Larry Page: <a href=\"https:\/\/www.youtube.com\/watch?v=yQbCq2tvayU\">Google Tips for the Entrepreneur<\/a><\/h3>\n\n\n\n<p>(4 min video.) Larry shares valuable insights for aspiring entrepreneurs. He emphasizes the importance of assembling a strong team, being experts in your field, and setting ambitious goals. Larry stresses the importance of tackling difficult problems, even if they require significant resources, as this can lead to significant leverage and a competitive advantage. He cautions against chasing trends or simply seeking VC funding, and emphasizes the importance of having a truly valuable idea and a deep understanding of the market. Ultimately, he suggests that having a good idea and being a true expert in your field will attract interest and support, regardless of current trends or funding environments.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Leah Busque: <a href=\"https:\/\/www.linkedin.com\/pulse\/20130506181207-6218188-how-to-tackle-an-enormous-goal-elephant-style\/?trackingId=OGoxkLUTQ0KKvg7%2FdNgDIQ%3D%3D\">How to Tackle an Enormous Goal, Elephant-Style<\/a><\/h3>\n\n\n\n<p>(3 min read.) Leah discusses the daunting task of revolutionizing the way people work, likening it to the metaphor of &#8220;eating an elephant&#8221;\u2014a process best approached one bite at a time. She highlights the importance of breaking down ambitious goals into specific, actionable steps to prevent feeling overwhelmed and stalled by the weight of one&#8217;s vision. Using the example of TaskRabbit&#8217;s expansion, which began at a local level and gradually grew to cover major cities, Leah emphasizes the effectiveness of focusing on incremental progress. By maintaining a balance between big, audacious goals (BHAGs) and daily baby steps, one can steadily advance toward achieving their broader mission without becoming overwhelmed.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Elad Gil: <a href=\"https:\/\/blog.eladgil.com\/p\/4-ways-startups-fail\">4 Ways Startups Fail<\/a><\/h3>\n\n\n\n<p>(3 min read.) Elad emphasizes that the primary reasons startups fail include running out of money, team implosion, becoming a &#8220;living dead&#8221; or lifestyle business, and having a bad board or investors. To avoid running out of cash, startups should run lean, raise more funds than necessary, bootstrap, or charge for products from the start, and maintain an engineering-heavy team. He believes team implosion can be prevented by ensuring clear decision-making roles, open communication among founders, and maintaining a strong company culture. He states that to avoid becoming a &#8220;living dead&#8221; company, entrepreneurs should target rapidly growing markets, constantly seek to expand, and consider pivots or exits when necessary. Finally, he emphasizes that startups should conduct due diligence on investors and avoid giving away board seats prematurely to mitigate the risks of bad board or investor decisions.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Keith Raibos: <a href=\"https:\/\/www.youtube.com\/watch?v=EpmVb1rvnBA&amp;t=94s\">Lessons From 5 Bosses<\/a><\/h3>\n\n\n\n<p>(33 min video.) Keith, in this video, shares valuable lessons he has learned from five exceptional bosses throughout his career. Each boss emphasized unique principles that shaped Keith&#8217;s approach to leadership and business. These principles include the importance of finding undiscovered talent, valuing time, maintaining focus, modeling desired behavior, utilizing technology and human interaction in a dynamic loop, prioritizing aesthetics and meticulous attention to detail, and recognizing the importance of building a strong team. Keith acknowledges that his experiences with these bosses have provided him with invaluable insights that have guided his leadership philosophy and contributed to his success in the tech industry.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Suhail Doshi: <a href=\"https:\/\/suhaild.medium.com\/the-first-18-months-of-starting-a-company-its-life-or-death-1f4cb075d14f\">The First 18 Months of Starting a Company: It\u2019s Life or Death<\/a><\/h3>\n\n\n\n<p>(4 min read.) Suhail emphasizes that the first 18 months of starting a company are crucial and often determine its success or failure. He stresses that during this time, focus is essential, and founders should avoid distractions like unnecessary meetings and tech media articles. He believes that early hires are critical, as their impact can shape the company\u2019s culture and success. Growth may be slow initially, but persistence and learning from customer feedback are key. He advises founders to prioritize customer support to gain insights and improve their product. It&#8217;s important to be resourceful, clearly define roles among co-founders, and make data-driven decisions. Suhail emphasizes that startups should focus on solving specific problems, build their unique positioning, and avoid scaling before achieving strong customer retention. Engaging with supportive networks, like Y Combinator, can provide resilience and guidance during challenging times. Suhail concludes by stating that the journey of building a company from scratch is both exciting and formative, offering opportunities to establish company culture and create innovative solutions.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Jason Fried: <a href=\"https:\/\/www.youtube.com\/watch?v=dAnF0tk0di8&amp;t=599s\">Jason Fried Challenges Your Thinking on Fundraising, Goals, Growth, and More<\/a><\/h3>\n\n\n\n<p>(109 min video.) Jason shares his unconventional views on startup management. He argues against the prevalent focus on rapid growth and extensive fundraising, advocating instead for sustainable business practices and prioritizing customer satisfaction. He emphasizes the importance of staying small and maintaining control over the company, as well as focusing on building a product that genuinely meets users&#8217; needs rather than pursuing aggressive expansion or external validation.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Suhail Doshi: <a href=\"https:\/\/suhaild.medium.com\/heres-what-i-learned-when-i-became-ceo-at-20-78f06138c1ba\">Here\u2019s What I Learned When I Became \u201cCEO\u201d at 20<\/a><\/h3>\n\n\n\n<p>(3 min read.) In this article, Suhail shares his insights and lessons learned from his early experience as a CEO. He emphasizes the importance of relinquishing control to scale effectively and highlights the value of seeking a CEO coach and conducting regular self-assessments to improve leadership skills. Suhail advises embracing meetings as a means to support others and stresses the importance of finding a mentor for balanced guidance. He underscores the necessity of empowering a self-sufficient team and maintaining responsibility as a leader while encouraging open confrontation of challenges and owning up to mistakes. Suhail advocates for active listening, basing decisions on facts, and managing emotions between meetings. He suggests seeking therapy to address personal challenges and stresses continuous self-improvement to uphold values and principles, making the journey worthwhile.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Suhail Doshi: <a href=\"https:\/\/suhaild.medium.com\/-e89779482cac\">Things I Wish I Did Before Starting a Company<\/a><\/h3>\n\n\n\n<p>(3 min read.) In this article, Suhail reflects on his entrepreneurial journey and shares insights on what he wishes he had done differently. He emphasizes the importance of studying historical successes and failures to identify market opportunities and stresses the need to prototype and understand technology from first principles. Suhail advises engaging with optimistic yet critical thinkers, testing demand through creative marketing without a product, and accurately assessing the total addressable market to avoid overestimating potential success. He underscores the value of reading broadly to gain cross-industry insights and encourages entrepreneurs to validate assumptions critically while remaining adaptable to change. Finally, he highlights the necessity of passion, suggesting that true dedication is crucial for sustaining long-term commitment to a startup beyond financial motivations.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Jensen Huang: <a href=\"https:\/\/ecorner.stanford.edu\/videos\/vision-versus-perspective\/\">Vision vs. Perspective<\/a><\/h3>\n\n\n\n<p>(4 min video.) Jensen, in this video, emphasizes the importance of &#8220;perspective&#8221; over &#8220;vision,&#8221; arguing that while vision is often reserved for a few, perspective is accessible to everyone and is essentially what vision entails. He shares how in 1993, amidst the limitations of PCs and technology, he and his team saw the potential for computers to run 3D graphics programs, particularly for gaming. Despite skepticism from investors and family, they started a company with the perspective that video games could become a significant market. This belief, once unique, is now validated as video games have become the world&#8217;s largest digital media industry.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Jensen Huang: <a href=\"https:\/\/ecorner.stanford.edu\/videos\/the-importance-of-execution\/\">The Importance of Execution<\/a><\/h3>\n\n\n\n<p>(3 min video.) Jensen highlights the importance of execution in achieving success in the technology industry. He emphasizes that companies should focus on creating winning products that can be continuously improved and iterated upon, rather than striving for a perfect product overnight. Huang believes that unwavering determination and a strong will to survive are crucial for companies to thrive in a competitive environment. He attributes NVIDIA&#8217;s success to their relentless pursuit of success, surpassing their competitors&#8217; desire for their failure.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Daniel Ek: <a href=\"https:\/\/www.youtube.com\/watch?v=Nps7hHoWVn8\">A Playlist for Entrepreneurs<\/a><\/h3>\n\n\n\n<p>(59 min video.) Daniel, in this video, discusses his entrepreneurial journey, emphasizing the importance of execution over ideas, highlighting the need for product-focused entrepreneurs. He stresses the role of technology in solving user needs efficiently, advocating for transparency and information sharing within a company. Daniel emphasizes the importance of setting clear goals through OKRs (Objectives and Key Results) and managing geographically dispersed teams through regular communication and physical presence. He highlights the need to simplify goals by focusing on a few key metrics, acknowledging his mistakes and emphasizing the importance of user experience and iterative design, particularly in the context of navigating complexity.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Michelle Zatlyn: <a href=\"https:\/\/www.youtube.com\/watch?v=2NgyaeCku_8\">The Silicon Valley Outsider Building a Tech Disruptor<\/a><\/h3>\n\n\n\n<p>(52 min video.) Michelle in this video describes how Cloudflare, a cybersecurity company, was founded by Michelle and her partners during the recession. They identified a need for cybersecurity protection for small businesses, a market that was underserved at the time. To validate their idea, they conducted surveys and found that small business owners faced significant issues with malicious bots and spam. Cloudflare embraced a free service model to build a large user base and gather valuable data. This strategic approach allowed them to build a robust global network and enhance their cybersecurity and performance offerings. Michelle emphasizes the importance of people and relationships in building a successful company. She highlights the importance of creating a positive work environment and fostering a sense of purpose to attract and retain top talent.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Hiten Shah: <a href=\"https:\/\/www.youtube.com\/watch?v=2Ro4PbRtE9Y&amp;t=2152s\">Accelerating Growth: Grow Faster Without Working Yourself to Death<\/a><\/h3>\n\n\n\n<p>(54 min video.) Hiten, in this video, emphasizes the importance of self-funding, noting that it allows businesses to grow using revenue from customers and provides freedom from external pressures. He highlights the significance of achieving product-market fit, identifying it as key to avoiding startup failure and advocating for a focus on solving critical customer problems. Hiten advises making products &#8220;10x better&#8221; than competitors to ensure success and recommends using product-market fit surveys to gather insights. He discusses strategies like the &#8220;working backward&#8221; methodology and stresses the value of customer feedback in developing effective solutions. Hiten encourages innovation, embracing competition, and leveraging rapid growth opportunities.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Tobi Lutke: <a href=\"https:\/\/www.youtube.com\/watch?v=hUug8tEWtoY\">Empowering a World of Rebels<\/a><\/h3>\n\n\n\n<p>(156 min video.) Tobi shares his approach to leadership and innovation. He emphasizes the importance of &#8220;subtraction&#8221; in business, regularly assessing and eliminating outdated processes and features to stay agile. He also advocates for independent thinking and non-conformity, believing that &#8220;aggressive independence&#8221; is essential for entrepreneurs and that companies should encourage risk-taking and challenge the status quo. Tobi highlights the importance of using technology and engineering principles to streamline business processes, making them more efficient and adaptable to change.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Drew Houston: <a href=\"https:\/\/www.youtube.com\/watch?v=XEhVVZlFVsE\">(Founder Stories) Dropbox: Being Open About a Startup Idea<\/a><\/h3>\n\n\n\n<p>(5 min video.) Drew shares his experience of releasing a video on Hacker News in 2007, openly revealing his startup idea. This bold move led to unexpected benefits: He found a co-founder, gained confidence in his vision, and received valuable early feedback. Drew argues that the potential downsides of revealing an idea are outweighed by these benefits, as the likelihood of someone stealing the idea and successfully competing is low. He emphasizes the complexity of building a product, highlighting the intricate engineering required to make it seem simple, even for giants like Google and Apple.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Key Questions Start Here Sam Altman: Startup Advice (5 min read.) In this article Altman offers startup advice emphasizing creating something people want, having a great team and market, and focusing on essential tasks like coding and user interaction. He stresses dedication, smart hiring, transparent communication, and quality product development&#8230;.<\/p>\n","protected":false},"author":19120,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"footnotes":""},"ht-kb-category":[564115],"ht-kb-tag":[],"_links":{"self":[{"href":"https:\/\/web.colby.edu\/halloran-lab-learning\/wp-json\/wp\/v2\/ht-kb\/332"}],"collection":[{"href":"https:\/\/web.colby.edu\/halloran-lab-learning\/wp-json\/wp\/v2\/ht-kb"}],"about":[{"href":"https:\/\/web.colby.edu\/halloran-lab-learning\/wp-json\/wp\/v2\/types\/ht_kb"}],"author":[{"embeddable":true,"href":"https:\/\/web.colby.edu\/halloran-lab-learning\/wp-json\/wp\/v2\/users\/19120"}],"replies":[{"embeddable":true,"href":"https:\/\/web.colby.edu\/halloran-lab-learning\/wp-json\/wp\/v2\/comments?post=332"}],"version-history":[{"count":4,"href":"https:\/\/web.colby.edu\/halloran-lab-learning\/wp-json\/wp\/v2\/ht-kb\/332\/revisions"}],"predecessor-version":[{"id":454,"href":"https:\/\/web.colby.edu\/halloran-lab-learning\/wp-json\/wp\/v2\/ht-kb\/332\/revisions\/454"}],"wp:attachment":[{"href":"https:\/\/web.colby.edu\/halloran-lab-learning\/wp-json\/wp\/v2\/media?parent=332"}],"wp:term":[{"taxonomy":"ht_kb_category","embeddable":true,"href":"https:\/\/web.colby.edu\/halloran-lab-learning\/wp-json\/wp\/v2\/ht-kb-category?post=332"},{"taxonomy":"ht_kb_tag","embeddable":true,"href":"https:\/\/web.colby.edu\/halloran-lab-learning\/wp-json\/wp\/v2\/ht-kb-tag?post=332"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}