{"id":3203,"date":"2017-04-17T22:46:44","date_gmt":"2017-04-18T02:46:44","guid":{"rendered":"http:\/\/web.colby.edu\/cogblog\/?p=3203"},"modified":"2020-02-07T09:55:37","modified_gmt":"2020-02-07T14:55:37","slug":"t-e-a-m-go-team-the-cheerleader-effect","status":"publish","type":"post","link":"https:\/\/web.colby.edu\/cogblog\/2017\/04\/17\/t-e-a-m-go-team-the-cheerleader-effect\/","title":{"rendered":"T-E-A-M GO TEAM: The Cheerleader Effect"},"content":{"rendered":"<p><iframe loading=\"lazy\" title=\"How I met your mother - Cheerleader Theory\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/qDzkMXpDZfc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h4>Middle School Man&#8230;<\/h4>\n<p>In middle school I hated the popular girls because they were so damn pretty. Have you ever hated a group of people because they were good looking? Maybe you thought that a team was automatically attractive without seeing every member? If so then you, like middle-school-me, have fallen victim to the Cheerleader Effect.<!--more--><\/p>\n<p>&nbsp;<\/p>\n<p>According to Barney Stinson in the hit show <em>How I Met Your Mother,<\/em> shown in the link above, you\u2019re not alone in thinking that a group as a whole is more attractive than its individual parts. Like Barney, cognitive psychologists have tried to tease apart this effect, sometimes known as the group attractiveness effect, to try and figure out what makes a group of people SO much more attractive than those that constitute the group.<\/p>\n<p>&nbsp;<\/p>\n<h4>That&#8217;s Pretty&#8230; Pretty Primitive &#8211; Theories Behind the Effect<\/h4>\n<p>For years, psychologists have tried to figure out what makes someone attractive. Many have discovered that average, or common, faces are attractive. But what is it about average faces that cause Bobby to break out in a nervous sweat every time he sees Jackie at lunch? <a href=\"http:\/\/journals.sagepub.com\/doi\/abs\/10.1111\/j.1467-9280.1990.tb00079.x\">Previous research<\/a> suggests that there are two theories that could explain what makes someone attractive: the evolutionary theory and the prototype theory (Langlois &amp; Rogman 1990).<\/p>\n<p>&nbsp;<\/p>\n<p>The evolutionary theory ties in with Charles Darwin\u2019s idea of natural selection (found <a href=\"https:\/\/www.amazon.com\/Origin-Species-150th-Anniversary\/dp\/0451529065\">here<\/a> for as low as $0.50). More can be read in Darwin\u2019s \u201cOn the Origin of a Species,\u201d but to spare you the 500 plus pages and 19<sup>th<\/sup> century jargon let\u2019s just say that the most favorable characteristics for mating and reproducing viable young tend to be the most average, common characteristics. If these characteristics were to be shown on a distribution with the most popular (&#8220;Nice Ears), most common ones being in the middle then characteristics that are the more extreme, more unfavorable (&#8220;Detached ears&#8221; and &#8220;Ultrasonic ears&#8221;) will fall out on the wings of this so-called \u201ccharacteristic distribution of attractive features&#8221; as seen in the histogram below.<\/p>\n<p>&nbsp;<\/p>\n<div id=\"attachment_3263\" style=\"width: 590px\" class=\"wp-caption alignnone\"><a href=\"http:\/\/web.colby.edu\/cogblog\/files\/2017\/04\/Screen-Shot-2017-04-17-at-10.37.20-PM.png\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-3263\" class=\"wp-image-3263 size-medium\" src=\"http:\/\/web.colby.edu\/cogblog\/files\/2017\/04\/Screen-Shot-2017-04-17-at-10.37.20-PM-580x397.png\" alt=\"\" width=\"580\" height=\"397\" srcset=\"https:\/\/web.colby.edu\/cogblog\/files\/2017\/04\/Screen-Shot-2017-04-17-at-10.37.20-PM-580x397.png 580w, https:\/\/web.colby.edu\/cogblog\/files\/2017\/04\/Screen-Shot-2017-04-17-at-10.37.20-PM-768x526.png 768w, https:\/\/web.colby.edu\/cogblog\/files\/2017\/04\/Screen-Shot-2017-04-17-at-10.37.20-PM-940x644.png 940w, https:\/\/web.colby.edu\/cogblog\/files\/2017\/04\/Screen-Shot-2017-04-17-at-10.37.20-PM.png 1542w\" sizes=\"(max-width: 580px) 100vw, 580px\" \/><\/a><p id=\"caption-attachment-3263\" class=\"wp-caption-text\">Histogram of the frequency of ear characteristics.<\/p><\/div>\n<p>&nbsp;<\/p>\n<p>The second theory claimed by Langlois and Rogman (1990) states that the average face is the most attractive because, similar to the evolutionary theory, it\u2019s just a conglomeration of the most popular features. They claimed this as the prototype explanation. A prototype is a made-up mental representation in your head of the \u201cbest\u201d of any particular category.<\/p>\n<p>&nbsp;<\/p>\n<p>Let\u2019s say you are asked to list types of furniture. You\u2019re most likely going to say chair, table, and couch because these are the \u201cbest\u201d examples of the furniture category, those would fall in the center of the distribution shown above. You probably won\u2019t say armoire in your first three items listed because that would not be the most automatic example of furniture. When considering faces for attractiveness, you would most likely say a similar thing that the \u201cbest\u201d example would be an attractive one because attractive faces are those that represent the average category, or the features that would fall in the center of the distribution shown above.<\/p>\n<p>&nbsp;<\/p>\n<p>Now that we\u2019ve explored why average faces tend to be more attractive let\u2019s take a closer look at this Cheerleader Effect. <a href=\"http:\/\/www.evullab.org\/pdf\/WalkerVul-PS-2013.pdf\">Psychologists,<\/a> such as Walker and Vul (2013), have mainly concluded that the reason people think individuals in groups tend to be more attractive than by himself or herself is due to some sort of face averaging.<\/p>\n<p>&nbsp;<\/p>\n<p>Instead of creating an idea of what an attractive person looks like you actually automatically average the faces of the group because you don\u2019t look closely at each individual. Walker and Vul (2013) looked at groups of about 4, 6, and 16 people and found that there was not much change in the Cheerleader Effect across the groups but just that the mere presence of other people makes the group more attractive. However, this is inconsistent with other studies have found that more people did lead to a greater effect, but we won&#8217;t discuss that right now.<\/p>\n<p>&nbsp;<\/p>\n<p>Walker and Vul (2013) also hypothesized that groups with the most similarity (similar clothing or facial features) would increase the Cheerleader Effect due to the group looking even more similar and therefore aiding in the process of group averaging. Despite this idea, their results did not hold true. To read more about these findings you can click <a href=\"http:\/\/www.evullab.org\/pdf\/WalkerVul-PS-2013.pdf\">here<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<h4>Who Dat &#8211; Selective Attention<\/h4>\n<p>So we have discovered some things about the Cheerleader Effect such that groups make those in the group seem more attractive than if they are just by themselves. We have discovered in the study done by Walker and Vul (2013) that we do this by taking a group average of all of the faces. But one study, done by <span class=\"NLM_contrib-group\"><span class=\"contribDegrees\">van Osch<\/span>, <span class=\"contribDegrees\">Blanken<\/span>, <span class=\"contribDegrees\">Meijs<\/span>, and <span class=\"contribDegrees\">van Wolferen (2015) shows that this might not be what we&#8217;re actually doing. <\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span class=\"NLM_contrib-group\"><span class=\"contribDegrees\">Part of the study by <a href=\"http:\/\/journals.sagepub.com\/doi\/abs\/10.1177\/0146167215572799\">van Osch and colleagues (2015)<\/a> showed that we actually have better memories for the most attractive group member. So it could be possible that instead of automatically averaging the faces we&#8217;re actually basing our judgements off of <\/span><\/span>the most attractive person in the group, like fox in black shirt two from the right shown in the picture below. Van Osch and colleagues concluded that the most attractive person gets the most attention based on the Selective Attention Hypothesis.<\/p>\n<p>&nbsp;<\/p>\n<div id=\"attachment_3273\" style=\"width: 590px\" class=\"wp-caption alignnone\"><a href=\"http:\/\/web.colby.edu\/cogblog\/files\/2017\/04\/1503887_10203958170090035_1260005881499306079_n.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-3273\" class=\"wp-image-3273 size-medium\" src=\"http:\/\/web.colby.edu\/cogblog\/files\/2017\/04\/1503887_10203958170090035_1260005881499306079_n-580x387.jpg\" alt=\"\" width=\"580\" height=\"387\" srcset=\"https:\/\/web.colby.edu\/cogblog\/files\/2017\/04\/1503887_10203958170090035_1260005881499306079_n-580x387.jpg 580w, https:\/\/web.colby.edu\/cogblog\/files\/2017\/04\/1503887_10203958170090035_1260005881499306079_n-768x512.jpg 768w, https:\/\/web.colby.edu\/cogblog\/files\/2017\/04\/1503887_10203958170090035_1260005881499306079_n-940x627.jpg 940w, https:\/\/web.colby.edu\/cogblog\/files\/2017\/04\/1503887_10203958170090035_1260005881499306079_n.jpg 960w\" sizes=\"(max-width: 580px) 100vw, 580px\" \/><\/a><p id=\"caption-attachment-3273\" class=\"wp-caption-text\">Image taken with permission from the Facebook of Emma Berger (my girlfriend).<\/p><\/div>\n<p>&nbsp;<\/p>\n<p>Selective attention is defined as the process of paying attention to one stimulus when there are multiple stimuli around you, and often the most interesting stimulus catches your attention. For example, paying attention to the most attractive face when there are plenty of others around the attractive face. This would explain why we have a better memory for the most attractive person.<\/p>\n<p>&nbsp;<\/p>\n<p>Van Osch and colleagues (2015) also found that, like Walker and Vul&#8217;s study (2013), heterogeneity creates a larger Cheerleader Effect than homogeneity (remember: they discovered that dressing the same didn&#8217;t make your group attractiveness go up). Heterogeneity means to be diverse in character or content and homogeneity means to be similar in character or content. Ergo if you take a picture with people that are less attractive than you, you will look better. I\u2019m not saying turf your friends if they\u2019re better looking than you, I\u2019m just reporting facts.<\/p>\n<p>&nbsp;<\/p>\n<p>Lastly, van Osch and colleagues (2015) found that when you view groups of five or more, there tends to be a larger Cheerleader Effect or overall attractiveness of the group. The psychologists said that in the previous study by Walker and Vul (2013) that with groups less than five you most likely do perform group averaging of faces.<\/p>\n<p>&nbsp;<\/p>\n<p>Both the studies done by Walker and Vul (2013) and van Osch and colleagues (2015) can help tease apart the Cheerleader Effect. Based on these two studies, the Cheerleader Effect most likely occurs because of &#8220;face averaging&#8221; in groups less than 5 people but in groups greater than that, Selective Attention most likely constitutes what makes a group more attractive.<\/p>\n<h4><\/h4>\n<h4>Spark Notes<\/h4>\n<p>Considering you may not read or make it through all 800 words of what I just said let\u2019s make some spark notes:<\/p>\n<ol>\n<li>The girls in my middle school class may be pretty, but I was definitely subject to the Cheerleader Effect<\/li>\n<li>Attractive faces tend to be average faces<\/li>\n<li>We tend to pay attention to the most attractive person in the group<\/li>\n<li>When you have a varied selection of people in a group, the Cheerleader Effect will be stronger<\/li>\n<li>A picture with lots of people, and some very attractive people, will increase the Cheerleader Effect<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p>Thanks for reading! Visit <a href=\"http:\/\/web.colby.edu\/cogblog\/\">Colby College&#8217;s CogBlog<\/a> for more fun stuff like this! You can learn about why you can <a href=\"http:\/\/web.colby.edu\/cogblog\/2017\/04\/17\/under-budget-and-over-time-the-planning-fallacy-is-why-youre-always-behind-schedule\/\">never plan enough time<\/a> to do your work or why you feel the need to stick to <a href=\"http:\/\/web.colby.edu\/cogblog\/2017\/04\/17\/status-quo-bias\/\">the status quo<\/a>!<\/p>\n<p style=\"text-align: center\">References<\/p>\n<p style=\"text-align: left\">Haberman, J., Harp, T., &amp; Whitney, D. (2009). Averaging facial expression over time. Journal of Vision, 9(11). doi: 10.1167\/9.11.1<\/p>\n<p style=\"text-align: left\">Langlois, J. H., &amp; Roggman, L. A. (1990). Attractive faces are only average. Psychological Science, 1(2), 115-121. doi: 10.1111\/j.1467-9280.1990.tb00079.x<\/p>\n<p style=\"text-align: left\">Maner, J. K., Kenrick, D. T., Becker, D. V., Delton, A. W., Hofer, B., Wilbur, C. J., &amp; Neuberg, S. L. (2003). Sexually Selective Cognition: Beauty Captures the Mind of the Beholder. Journal of Personality and Social Psychology, 85(6), 1107-1120. doi: 10.1037\/0022-3514.85.6.1107<\/p>\n<p style=\"text-align: left\">van Osch, Y., Blanken, I., Meijs, M. H. J., &amp; van Wolferen, J. (2015). A group\u2019s physical attractiveness is greater than the average attractiveness of its members: The group attractiveness effect. Personality and Social Psychology Bulletin, 41(4), 559-574. doi: 10.1177\/0146167215572799<\/p>\n<p style=\"text-align: left\">Walker, D., &amp; Vul, E. (2014). Hierarchical encoding makes individuals in a group seem more attractive. Psychological Science, 25(1), 230-235. doi: 10.1177\/0956797613497969<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Middle School Man&#8230; In middle school I hated the popular girls because they were so damn pretty. Have you ever hated a group of people because they were good looking? Maybe you thought that a team was automatically attractive without seeing every member? If so then you, like middle-school-me, have fallen victim to the Cheerleader [&hellip;]<\/p>\n","protected":false},"author":7448,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[80216],"tags":[150206,130381],"_links":{"self":[{"href":"https:\/\/web.colby.edu\/cogblog\/wp-json\/wp\/v2\/posts\/3203"}],"collection":[{"href":"https:\/\/web.colby.edu\/cogblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/web.colby.edu\/cogblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/web.colby.edu\/cogblog\/wp-json\/wp\/v2\/users\/7448"}],"replies":[{"embeddable":true,"href":"https:\/\/web.colby.edu\/cogblog\/wp-json\/wp\/v2\/comments?post=3203"}],"version-history":[{"count":6,"href":"https:\/\/web.colby.edu\/cogblog\/wp-json\/wp\/v2\/posts\/3203\/revisions"}],"predecessor-version":[{"id":3358,"href":"https:\/\/web.colby.edu\/cogblog\/wp-json\/wp\/v2\/posts\/3203\/revisions\/3358"}],"wp:attachment":[{"href":"https:\/\/web.colby.edu\/cogblog\/wp-json\/wp\/v2\/media?parent=3203"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/web.colby.edu\/cogblog\/wp-json\/wp\/v2\/categories?post=3203"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/web.colby.edu\/cogblog\/wp-json\/wp\/v2\/tags?post=3203"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}