Posts Tagged ‘Peak End Rule’

Why A Single Incident Can “Make Your Day” – The Peak-End Rule

April 26th, 2018 No comments

You Just Made My Day!

Following an exceptionally pleasant incident, people often use the expression “That just made my day!”. Of course, one single joyful moment cannot really change the nature of a day, but we use that expression because that moment does make us feel better, and will likely resonate with us until the end of day. Similar experience also applies to incidents that upsets us. For example, when we go to a restaurant, if a full bowl of hot soup gets flipped accidentally and spilled all over us at the end of that meal, even if the food and the service are good, it is likely that we would consider restaurant a terrible place and would never visit there again. The way we judge a situation or experience depends highly on moments that are associated with the most intense feelings, as well as what we get from the situation at the end. In psychology, such effect is called the Peak-End Rule, according to which the two points of peak (i.e. intense experience) and end (i.e. conclusion we have), instead of the sum or the average of our experience, serve as indicators which people use to judge their experience. Read more…

All’s Well That Ends Well – At Least That’s What Your Mind Thinks

April 25th, 2018 1 comment

Imagine you are in line at the DMV. Would you rather wait in a long line that moves relatively quickly, or a slower moving line that overall takes less time? Most people would probably choose the shorter line, right? What about if you had a choice between holding your hand in painfully cold water for 60 seconds or 90 seconds? Again, most would assume that no one in their right mind would voluntarily subject themselves to pain for any longer than necessary. Even if I told you that in the 90-second option the water warmed up 1 degree in the last 30 seconds, the 60-second choice clearly seems more bearable, right?

Net satisfaction and duration have little to no effect on evaluations of past experiences. Instead, it’s what happens at the peak and the end that matters.

These “would you rather” questions may not seem that fun, due to their obvious nature. Of course, everyone would choose the shorter option in both of these unpleasant scenarios, right? However, if it were up to the Peak-End Rule, you may actually choose the longer of the two options in both of these cases!

The Peak-End Rule is a mental shortcut people unconsciously utilize when making retrospective evaluations of any experience that had a clear beginning and end. Instead of evaluating an experience based on overall satisfaction or duration, we tend to judge a past experience based on the average of how we felt at the most intense moment (the peak) and at the conclusion (the end). These retrospective evaluations guide our behavior by influencing our future decisions. We use how we felt in the past to tell us how to act in the future.  Read more…