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Posts Tagged ‘External Memory’

Google: An External Hard Drive for Our Memory

November 26th, 2019 1 comment

Have you ever tried to share a random tidbit of information you know that you should remember and just totally failed to recall it? Have you ever gotten in the car to drive across town and realized you’d have to consult the internet for the address? Or, have you ever zoned out in class because you know you can just check Wikipedia to catch up once you get the study guide for the next exam? You might have fallen victim to what psychologists have come to recognize as the Google Effect. We walk around with our smartphones in hand and laptops in our bags, knowing the internet is always available, so why should we bother remembering something we can just look up later? Due to the constant availability of the internet, in modern times, individuals are increasingly failing to encode information and instead, have encoded one simple fact: I can Google it later.

Is Google consuming your mind?

Searching for things on the internet has become commonplace, whenever we need an answer, we simply type a few key words into a search bar and in under seconds there are billions of results available to answer our question. We rely on this resource to such a great degree we often feel lost or experience withdrawal when we can’t instantly access the endless information held on the internet. Individuals are rarely entirely offline, unless by choice. Due to the increasing presence of technology in our everyday lives, the internet has become a sort of external hard drive that our brains are adapting to rely on. Believe it or not, as evidenced by the Google Effect, the internet is causing the cognitive process of retrieving information from memory to occur in a different manner.

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Don’t remember the Google Effect? Don’t worry, you can Google it.

November 25th, 2019 3 comments

Let’s step in the shoes of a typical college student for just a moment (think: Birkenstocks, Vans, or Adidas sneakers). You’re taking 16 credits, volunteering at the local elementary school, working in the library, and participating in countless other extracurriculars. Your brain is constantly moving a million miles a minute.

This is what happens when you’re utilizing a ton of cognitive resources!

In other words? You’re busy. Now let’s imagine you have a sociology paper due at midnight. You want to fine-tune your conclusion with more relevant information about affordable housing, but you can’t seem to remember the median household income in Reno, Nevada. “No need to fret!” you think as you pull up the Google homepage on your sticker covered laptop. “Why utilize precious cognitive resources for something that I can quickly type into a search bar?” This, ladies and gentlemen, is the essence of the Google Effect. Read more…

Me, myself, and Google: a brief search into the Google Effect

April 26th, 2018 1 comment

Ahh, Google… My most reliable friend. Google has a constant presence in the life of every human with access to it. Whether I forget basic information, such as the route from my house to the grocery store, or have an urgent question, like exactly how many calories are in a Bloomin’ Onion from Outback Steakhouse, Google is always there to clear up any confusion. With search engines constantly at our fingertips, we spend very little time grappling with trivial questions or attempting to recall answers from memory. Any question that I have can be answered almost instantly, regardless of my location or the time of day.

My best friend and me!

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