Behind the Scenes of “The Daisy” – Additions

The Daisy has a wide range of additions added in by the publishers and printers, including: a title page, an advertisement, an introduction, a table of contents, pictures, page numbers, and large, easy to read font. All of these additions are used to appeal towards the intended reader that is specified in some of the first pages of the book: four- to eight-year-olds (see Audience post for more on the specified age group and for more on this page).

The first leaf with text on it is the title page. In the center of the page, “The/Daisy/or/Cautionary Stories/In Verse” printed, all in capital letters. The word “daisy” written in largest font, and the sub-title of the book (Cautionary Stories In Verse) is written in much smaller font. I assume this is because this book’s intended reader is meant to be children, and “The Daisy” is easier for them to say and to remember, and is more interesting, than “Contradictory Stories in Verse.”

Following the title page is an advertisement for more books that are similar to The Daisy, that were published by the same publishers, and that had introductions all written by Charles Welsh. I feel as though this advertisement was an addition made by the publishers for two purposes. The first is to provide readers with other options for books that are similar to The Daisy. This leads into the second reason as to why I believe that the advertisement was included: so that the publishers could sell more books and make more money. If children enjoyed The Daisy, and if parents/guardians (the intended buyers) were looking to find books similar to it, this advertisement provides them with just that, and will make them more likely to purchase those books. Since they were all published by the same publishers, then those publishers would benefit greatly from parents buying the books advertised.

The location of the advertisement is also an addition that was strategically placed by the publishers. It is uncommon for advertisements to appear in the beginning of the book, but in The Daisy, the advertisement appears directly after the title page. I believe that this was done by the publishers, printers, and book makers to ensure that it would be seen. As described above, the advertisement was most likely used as a way to let the intended reader and buyer know that if they like this book, there are more like it, and since all of the books in the advertisement were published by the same people, they would benefit greatly from selling the books being advertised. If the advertisement were to be put in the back of the book, there is a pretty high chance that it could be missed, making it less likely that the readers and buyers would know that there are more books they can buy. Having in the front of the books ensures that the advertisement is seen and remembered.

Like the books in the advertisement, The Daisy has an introduction written by C. W., who I am assuming to be Charles Welsh. This introduction explains that The Daisy was originally written by Elizabeth Turner in 1806, but was republished by Griffith, Farran, Okeden, and Welsh in 1830. In this newer publication, images were added to almost all of the stories. These images were done by Samuel Williams. The rest of the introduction goes on to explain Samuel Williams’s childhood, how he came to be the illustrator of this publication, and ends with his death. Since this introduction was written in 1885, and since Williams died in 1853, that means that this introduction was added after his death. The phrase “Facsimile Reprint” is at the top of this page, I looked further into that to see if it might explain more about the introductions. Facsimile reprints are higher quality reprints of older book and they usually include introductions that give information about the original work and the author, and also include information about how and why the newer reprint is being published. I assume that the publishers added this introduction to explain who Elizabeth Tuner and Samuel Williams were, why they were important to the book, and how this newest reprint (well, newest at the time) came to be. This introduction allows for the intended reader and buyer to have a better idea of who Elizabeth Turner and Samuel Williams were, and to acknowledge them for their work. Again, this allows for the intended audience members to look for more books written or illustrated by these two.

The table of contents directly follows the end of the introduction. The contents includes the title of every story and the page number each story begins. This shows that this book wasn’t meant to be read to completion each time a reader opened it.The table of contents is for whoever is reading the book. It allows the reader to jump around to different stories without having to search for the book. The reader can be the parent/guardian or adult who is reading the stories to the child, and/or it can be for the child who can read on their own. Since the intended reader of The Daisy is geared towards children, the table of contents and page numbers allow the children to skip around and read stories in whatever order they wanted. This also allowed parents to skip around when reading stories to their children. It is common for parents to read to children when going to bed, so the contents allowed parents to pick which stories they planned on reading, and allowed parents to know where to start off when reading again at another point in time.

     

The font of the entire book is large, and almost all of the stories have a picture to go along with them. Once again, I assume that this has is because the intended reader is children aged four- to eight-years-old. The stories themselves don’t have a lot of content, and take up about one page in total, and the pictures are large and each take up about a third of each page. The large font and short stories make it easier for children learning to read to get through each story. Since the age range for the intended reader is closer to when children are learning to read, they will be more likely to be able to read this book on their own. If the writing were smaller and the stories longer, they might struggle more to understand what they are reading. Similarly, the pictures draw the reader in by creating interest in what they story might be about, and by providing context clues as to what the story might be about.  For readers who are younger, when being read the book, they can look at the pictures to remain interested in what is going on. For all readers, the pictures also help provide a mental image for what may be happening in the story, ultimately helping all readers better understand what they are being read or are reading on their own.The illustrations were not in the original work, so the publishers most likely asked Samuel Williams to create illustrations for this reprint to make the book more appealing for its readers.