In today’s class, I found it interesting how history repeats itself. Much as the apocalyptic fears that surrounded Y2K, there was a similar fear leading up to the year of 1500. Artist Albrecht Durer took advantage of this fear to promote his own art. Thanks to the medium of woodcuts that he worked in, he was able to amply reproduce his works and distribute them. He made his signature prominent within all of his works, using Europe’s vast distribution networks to spread his work and his name all over. His themes of famine, pestilence, and death attracted his patrons with a morbid fascination brought about by the impending fear of apocalypse.