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Posts Tagged ‘Marketing and Consumer Behavior’

Cognitive Processes in Consumer Decision Making About Luxury Products

May 2nd, 2014 1 comment

Have you ever wondered why consumers prefer luxury products? Many luxury products do not offer significantly more features than their standard competitors, yet they command a much higher price in the market. There are a multitude of factors that lead to consumer preference for a luxury brand or product, such as aesthetic appeal or brand status. Researchers in a study titled “Priming Thoughts About Extravagance: Implications for Consumer Decisions About Luxury Products” investigated the underlying cognitive processes that govern our decision-making regarding luxury products. Read more…

The Value of a Laugh

November 26th, 2013 3 comments

Once a year, family and friends get together for a day full of camaraderie, nachos, wings, and beer, and some football. If you guessed that I am talking about the Super Bowl, you are correct. But, if you’re like me, it’s not the atmosphere or the football of this occasion that I look forward to most, it is the commercials. In fact, according to multiple sources, I am not the only one who feels this way about the Super Bowl. What studies have shown is that over half of the viewers watch the game for the commercials rather than the game itself. Read more…

Violence and Sex for Greater Recall

April 24th, 2013 5 comments

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In today’s digital world, advertising agencies are constantly trying to develop new campaign strategies for promoting a company’s product. The essential goal is to embed that product into consumers’ minds so that they will eventually buy the item. Due to successful advertising campaigns, we are all familiar with the Geico gecko and Flo from progressive (it is a love-hate relationship with Flo, to say the least). Consumer behavior relies on the buyers’ memory processes and the abilities of the buyers to remember the product they perceived via advertisements. In television advertisements, specifically, strategists and designers must consider several things when designing commercials presented between shows. Not only must strategists and designers successfully convey the details of their particular product, but companies must also keep their audience interested so that they will attend to the commercial. Without attending to the commercial, people will be less likely to remember the item shown on-screen.

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