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Posts Tagged ‘Google Effect’

Don’t worry, you can Google this blog after you’ve read it

November 26th, 2019 No comments

Do you know the capital of Indonesia? Or who the 11th President of the United States was? Perhaps, instead, you could tell me what arachibutyrophobia is?

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Don’t know something? Well…

No? Well, that’s okay. I mean, what’s the point of knowing stuff like geography or US history when you have all that information at the tips of your fingers? Maybe you won’t place first in your school’s trivia contest or apply to be on Jeopardy, but who cares, you can just Google it!

A long, long time ago, searching for information wasn’t so easy. People had to look through encyclopedias, dictionaries, and maps (ugh, can you imagine?) to figure out information that these days, we can find within seconds. Thanks to the previous work of dozens of brilliant scientists, the world was forever changed with Tim Berners-Lee’s invention of the World Wide Web. What is fascinating is that in just the short amount of time that the Internet has been available, the human mind has already begun to develop and work in synergy with this technology. One of the most prevalent ways in which we see this is the Google effect. That’s right, an important cognitive bias was actually named after the world’s most popular search engine – and for good reason!

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The Google Effect: Is the web worsening our memory?

November 26th, 2019 No comments

Have you ever tried to share a random tidbit of information you know that you should remember and just totally failed to recall it? Have you ever gotten in the car to drive across town and realized you’d have to consult the internet for the address? Or, have you ever zoned out in class because you know you can just check Wikipedia to catch up once you get the study guide for the next exam? You might have fallen victim to what psychologists have come to recognize as the Google Effect. We walk around with our smartphones in hand and laptops in our bags, knowing the internet is always available, so why should we bother remembering something we can just look up later? Due to the constant availability of the internet, in modern times, individuals are increasingly failing to encode information and instead, have encoded one simple fact: I can Google it later.

Is Google consuming your mind?

While you may have previously thought that constant access to all of this information is making you smarter, recent research can indicate that this doesn’t actually have anything to do with levels of intelligence. The constant presence of all the information stored on the world wide web is acting as a sort of external hard drive for our memories. Unfortunately, it isn’t that we’re getting smarter, our brains are just utilizing the internet as a sort of tool. The concept of the Google Effect originated in research that showed when people are aware that information is stored elsewhere or can be accessed in an alternative location, they have lower rates of recall of the information itself. Instead, people are remembering where to access the memory rather than the content of the memory (Sparrow, Liu, Wegner, 2011).

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Don’t remember the Google Effect? Don’t worry, you can Google it.

November 25th, 2019 2 comments

Let’s step in the shoes of a typical college student for just a moment (think: Birkenstocks, Vans, or Adidas sneakers). You’re taking 16 credits, volunteering at the local elementary school, working in the library, and participating in countless other extracurriculars. Your brain is constantly moving a million miles a minute.

This is what happens when you’re utilizing a ton of cognitive resources!

In other words? You’re busy. Now let’s imagine you have a sociology paper due at midnight. You want to fine tune your conclusion with more relevant information about affordable housing, but you can’t seem to remember the median household income in Reno, Nevada. “No need to fret!” you think as you pull up the Google homepage on your sticker covered laptop. “Why utilize precious cognitive resources for something that I can quickly type into a search bar?” This, ladies and gentlemen, is the essence of the Google Effect. Read more…

Do you trust Google more than yourself?

April 26th, 2018 2 comments

Are you using Google to answer all your questions?

Have you ever been asked a question that you do not know the answer to and you responded, “I don’t. I’ll just Google it”? If you said yes, like the overwhelming majority of people with internet access, your brain has already adjusted to work in synergy with technology. When you rely on the internet for information, it can negatively affect your memory, especially in exams or interviews, where technology isn’t available. An example of such negative influence can be seen in my own personal experience. I was preparing for an internship interview and I wrote on my application that I had background knowledge in the stock market. I panicked as I headed into the interview and tried to look up the company’s current stock and how their business was doing. In the interview itself, I word vomited and spewed out miscellaneous facts and numbers. After my display of panic, the interviewer asked me, “So…what does that mean for our company?” This demonstrates the reliance on Google (or the internet in general!), to gather information, but the inability to process, comprehend and retain the information. This lack of understanding and remembering is called the Google effect. In other words, we look up the information and find it on the internet, but when we try to recall the information, we can only remember the website or where it was located, but cannot remember the content or its significance.
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Me, myself, and Google: a brief search into the Google Effect

April 26th, 2018 1 comment

Ahh, Google… My most reliable friend. Google has a constant presence in the life of every human with access to it. Whether I forget basic information, such as the route from my house to the grocery store, or have an urgent question, like exactly how many calories are in a Bloomin’ Onion from Outback Steakhouse, Google is always there to clear up any confusion. With search engines constantly at our fingertips, we spend very little time grappling with trivial questions or attempting to recall answers from memory. Any question that I have can be answered almost instantly, regardless of my location or the time of day.

My best friend and me!

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Let me google that for you

May 11th, 2017 3 comments

Everyone loves Google, right? All the information you could possibly ever want access to is right at your fingertips – quite literally – with search engines carried around in our pockets. Is Google making us smarter? It should, right? I mean it does provide us with an almost infinite amount of information. Well, here is where things get interesting. Recent studies have introduced a new concept known as The Google Effect, in which we are actually seeing some cognitive deficits caused by our dependency on Google and other search engines.

It is quite counterintuitive that these tools, which provide us with any information we want in just a matter of seconds, would actually hurt and not help our brain’s functioning ability. I know this is confusing, but let me put this into a real-life context that you might relate to a little more. 

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Google- How It’s Changing the Way We Remember

April 17th, 2017 4 comments

How many times have you found yourself googling a question that you know you’ve heard the answer to before, but you just couldn’t remember it? Or have you ever wondered why you just couldn’t recall a small factoid that you read about in a news article the other day? Probably quite often, right?

Well, the internet may be to blame. A new phenomenon associated with our ability to remember things that we believe to be easily accessible through a quick internet search has emerged and has been coined the “google effect” based on the popular search engine. The internet can be thought of as a memory storage system outside of our own brain- like how a USB drive is an external memory storage device.

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You’ll still probably have to Google what the Google effect is later on, even if you read this now

April 17th, 2017 2 comments

http://www.medicaldaily.com/smartphones-tablets-and-tvs-all-screen-time-hurting-your-mind-and-body-335808

Imagine you encounter a time traveler who recently arrived in the present day from a couple hundred years ago. What would he or she be most impressed by in this day and age? Would it be the skyscrapers and developed roadways? The drastic decrease in the amount of untouched nature? The amount of leisure time and luxuries people have today compared to back then? No; perhaps the most amazing breakthrough that distinguishes today from a few centuries ago, though it is seemingly taken for granted by most who use it, is the phenomenon of us having almost all the information we could possibly need contained in a small box in our pockets. The ability to search the plethora of knowledge that is the internet at any time and any place allows us to access any information we want within seconds. Gone are the archaic days in which we needed to flip through countless books looking for a single quote or memorize facts that may or may not be useful in the future. So, why would we bother taking up space in our memory with such knowledge when we could simply remember where to find it? Read more…

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