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Famous or Not: the Competition between Familiarity and Recollection

December 7th, 2020 No comments

Do you know Brett Cohen? Sounds familiar? Even if you answered no, just keep reading. Let me show you how he made himself “famous” in one night.

Brett Cohen was a YouTuber who dreamed of being famous. One day, he decided to do a celebrity prank in the busiest streets in New York City and to see what it feels like to be at the center of attention. Brett dressed like a typical celebrity: a striped shirt with top buttons unbuttoned, sunglasses (classic!), and combed hair. He also hired some people to pretend as his bodyguards, personal assistants, and even paparazzi and reporters. Off he went, on this exciting journey. Once Brett walked from the NBC Observation Deck into the public, guess what? The crowd went nuts. People formed circles around him, yelled his name, and rushed to get a picture with him. When people were asked where they knew Brett from, they all responded with Spider-Man. One of the conversations went like this:

Common Cohen (up) vs Famous Cohen (bottom) How did he trick people into thinking that he was a celebrity? (pictures from Cohen 2012)

The “reporter”: Do you know Brett Cohen? 
The guy: Yea.
The “reporter”: Where do you know him from?
The guy: Well, when he was in Spider-Man? 
The “reporter”: Yea?
The guy: Yea. Very good actor.
The “reporter”: You liked him there?
The guy: Yea.
(Cohen 2012)

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