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The Barnum effect- Your horoscope just came in: There really is a sucker born every minute!

April 24th, 2018 No comments

In case there was any confusion…

Hello, and welcome to your reading! While you may have come here looking for some interesting cognitive facts or tidbits, what you’re really in for is a personality profile created specifically for YOU. Through our unique system of assessment, here are your results…

-You have a need for other people to like and admire you, and yet you tend to be critical of yourself. While you have some personality weaknesses you are generally able to compensate for them. You have considerable unused capacity that you have not turned to your advantage.

Was it accurate? Do you feel as though you can suddenly trust the powerful abilities of this post to predict your innermost emotions and traits? If you answered yes or felt that the reading uniquely matched you, then you’ve fallen victim to the Barnum effect. Named after the infamous showman P.T. Barnum, this effect refers to the tendency for people to give high accuracy ratings to personality descriptions that, although said to be unique, can apply to the general population. Barnum famously said that there is a sucker born every minute, and this tendency may explain why those “suckers” seem so gullible. From fortune cookies to the Long Island Medium to Buzzfeed personality tests, this effect explains why people are so eager to accept general profiles that have no veridical backing as the truth.

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