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Archive for the ‘Cognitive Bias’ Category

Read this a FEW times… I Promise You’ll like it: The Mere Exposure Effect At Work

November 26th, 2019 2 comments

Sometimes when you hear a song for the first time you do not like it. The mere exposure effect may cause you to like it after hearing it so many times!

     When Party in the USA comes at a party, there is nothing stopping me. I know every word, every beat, and every guitar strum of that song. The energy in the room is wild, and I can confidently say that everyone is enjoying themselves, maybe not as much as I am, but nonetheless, enjoying 

themselves. I mean, what else can you expect from a 2009 banger that has been played on repeat since its debut on Disney Channel? But what happens when the kid on AUX switches to one of his soundcloud mystery raps that no one knows? I find myself enjoying the time much less, and everyone seemingly starts to mingle instead of dance. Why would Party in the USA have better success at a party over a new soundcloud rap? Cognitive psychology and the mere exposure effect can explain this.

     The mere exposure effect is a psychological phenomenon where people tend to prefer things that they are exposed to more often, compared to things that they have normal exposure to (Van Dessel, Mertens, Smith, & Houwer, 2019). People are more likely to be in favor of certain things that they have repeated exposure to and are more familiar with, even if they are unaware of it. This can explain why Party in the USA is such a hit at parties compared to the soundcloud rap.The mere exposure effect is used by artists, having their songs played on the radio repeatedly for people to develop positive feelings towards it, by brands in their constant advertising to make you want to buy a product more, and can even explain why you like the person that sits next to you in two classes every day over somebody else. Reflecting on this phenomenon, it is easy to see why this can be true. In general, we do not like to go to unfamiliar places, spend time with unfamiliar people, or put ourselves in unfamiliar situations. The comfort of familiarity drives us to do the same things over and over again, which eventually increases our liking if it. Investigating the mere exposure effect can tell us why familiarity is so important to how we judge something and make us realize how influential it can really be in our lives. So how does it really work?  Read more…

“Ohhh, ‘Cue!'”: Cue-Dependent Forgetting and Study Techniques

November 26th, 2019 2 comments

Picture yourself in a classroom taking a history quiz. You don’t consider yourself a history buff of course, but you feel as if you studied well enough. You breeze through the questions, until you come across one that stumps you a bit: “Which U.S. President served the shortest term?”. You have to know this, of course, because you remember looking over it yesterday. The weight of familiarity is killing you, as you rack your brain and sort through the order of United States Presidents you thought you had memorized. When you studied, you paired the President’s last names along with common words that sounded similar–Lincoln and Linkedin, Kennedy and candy– you thought you pretty much had it down. Your heart thumps as you begin to look around the room, hoping something will strike your memory and soon your attention is drawn to how weird your teacher’s hair looks today. Hair, hair, Harrison! Suddenly you have it, William Henry Harrison was the President who served the shortest term.

Ok, let’s try that scenario again: you find yourself looking around the room for something to spark that lightbulb in your mind, but nothing seems to do the trick. Your professor is bald and always has been. You simply just can’t remember the name you were looking for and accept defeat. You stare daggers at their head as you leave that question blank and go onto the next one.

What made these two scenarios so different? The second scenario describes a cognitive psychology term called “cue-dependent forgetting” where a person is unable to remember information in the absence of a retrieval cue (Chandler & Gargano, 1995). A retrieval cue in this case is something that signals or prompts the memory of something that you associated with it (Chandler and Gargano, 1995). In the previously described scenario, the retrieval cues were the common words that sounded similar to the President’s names. This is why, when the retrieval cue for Harrison (“hair”), was forgotten, you were unable to answer the question. Pairing items as a form of studying may seem like an efficient way to quickly memorize material, but as seen in the example, it isn’t always reliable. Why does cue-dependent forgetting happen? And are there ways to prevent it from having a negative effect on test performance? These questions can be understood with a quick summary of how memory works.

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“I totally nailed it and I am pretty sure I did better than most people”- The Pitfall of Overconfidence

November 26th, 2019 1 comment

Have you ever been disappointed by your exam score when you thought you actually did pretty well on it? Or have you ever overestimated how sufficiently you have prepared for a test and panicked as you read through the actual exam and found questions more difficult than expected? If you have had these experiences, you have been a victim of overconfidence effect.

Although we hardly realize such errors or often feel reluctant to admit them, we are all familiar with the mismatch between self-evaluation and actual outcomes. This phenomenon is called the overconfidence effect, a cognitive bias that occurs when people inaccurately evaluate their own performance as above average or higher in accuracy or quality than it actually is.

Overestimation of Capacity                    [https://advanced-hindsight.com/blog/b-e-dogs-overconfidence/]

People have faith in their erroneous self-evaluation about a variety of topics, including but not limited to application of factual knowledge, as in a college exam scenario. Psychologists have found that people tend to position themselves above others when assessing their own capacity. Overconfidence is explicit not only in self-estimation about skills like safe driving but also in self-positioning within a community when participants see themselves as more popular and sociable than their friends (Svenson, 1981; Sanbonmatsu et al., 2016; Zuckerman & Jost, 2001).     Read more…

Don’t worry, you can Google this blog after you’ve read it

November 26th, 2019 2 comments

Do you know the capital of Indonesia? Or who the 11th President of the United States was? Perhaps, instead, you could tell me what arachibutyrophobia is?

pretend edward cullen GIF

Don’t know something? Well…

No? Well, that’s okay. I mean, what’s the point of knowing stuff like geography or US history when you have all that information at the tips of your fingers? Maybe you won’t place first in your school’s trivia contest or apply to be on Jeopardy, but who cares, you can just Google it!

A long, long time ago, searching for information wasn’t so easy. People had to look through encyclopedias, dictionaries, and maps (ugh, can you imagine?) to figure out information that these days, we can find within seconds. Thanks to the previous work of dozens of brilliant scientists, the world was forever changed with Tim Berners-Lee’s invention of the World Wide Web. What is fascinating is that in just the short amount of time that the Internet has been available, the human mind has already begun to develop and work in synergy with this technology. One of the most prevalent ways in which we see this is the Google effect. That’s right, an important cognitive bias was actually named after the world’s most popular search engine – and for good reason!

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I’m a Little Confused on How You Got Here

November 26th, 2019 No comments

Where did I see that from?

One day, a psychologist was brought into the police office and was told being accused of rape. Little did he know that the woman who accused him of rape saw him on television prior to being raped. The woman had confused his face with the face of her attacker. The woman’s memory had failed at being able to differentiate where she saw the two faces. She wasn’t able to distinguish whether she had seen the psychologist face on television or as the attacker (Schacter, 1999). This is an example of a cognitive bias called misattribution of memory.

Let’s take the phrase “misattribution of memory” apart. Misattribute means to incorrectly assign the origin, cause, or source of something. For instance, you remember that someone made great coffee for you. You thought that it was your friend Amy so, you ask her to make it for you again.  However, it turned out that it was actually your friend, Sam. If you add the word memory to it, then misattribution of memory is when one incorrectly assigns the origin, cause or source of a memory. Misattribution of memory is a cognitive bias in which, people can remember what took place or the piece of information. However, they can’t remember where this information came from.

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The empathy gap: how walking a mile in someone else’s shoes (and in your own shoes) is harder than it seems

November 26th, 2019 2 comments

You’d never do this… right? Source: ballmemes.com

Growing up you are often told to exercise empathy and compassion by ‘walking a mile in someone else’s shoes’. However, what if I were to ask you, for example, if you’ve ever had a friend, usually super strict about only having safe sex, who told you about her last hookup, where in the heat of the moment decided to have unprotected sex. Did you judge that friend for being irresponsible even when that exact same thing happened to you a month ago? What if that same friend had told you this when you yourself had minutes ago just done the same thing? Do you think you would have had the same reaction?

Happen often? Source: me.me

What if I now asked you to walk a mile in your own shoes. For example, have you ever gone grocery shopping with the intention of only buying what was on your list but ended up buying five million other things that you, in hindsight, after eating, never actually needed? Were you famished while doing the grocery shopping? Has this happened to you more than once? When repeated did you expect a different outcome from the last time you shopped while hungry?

If you answered yes to these questions then you most probably have fallen victim to the empathy gap. Read more…

Rhyming for a Reason: Why Rhyming Slogans are More Effective in Communicating Big Ideas

November 26th, 2019 2 comments

If you’ve been to a college or interacted with a college student, you know how demanding the academic requirements are. Would you believe me if I said, “C’s get diplomas”? Sure. That makes sense, after a minute of thinking… But what if I had said, “C’s get degrees”? Boom. Got it. You’ve probably heard that one before, and there’s a reason why. The second statement communicates the main idea quicker than the first, even though both convey the same message. 

The Rhyme as Reason Effect (also called the Eaton-Rosen Effect) is the phenomenon that occurs when a person believes that a saying is more accurate when it rhymes. By contrast, a saying that means the same thing, but does not rhyme, is judged as less accurate. Like the example above. A second example that you’ve probably heard before is the saying, “What sobriety conceals, alcohol

“A drunk mind speaks a sober heart” — Jean-Jacques Rousseau

reveals.” This is judged as more accurate than, “What sobriety hides, alcohol reveals,” or “What sobriety conceals, alcohol shows,” even though all three statements are saying the exact same thing. So now you may be asking, why does this happen? Is it just because rhyming phrases are more fun to say, or is something else going on? Let’s think about this. 

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Confabulations: I am honestly (not) lying to you

November 26th, 2019 No comments

Have you ever told someone a story about something that happened in your life only for them to reply with, “That didn’t happen… Quit lying”? Now, have you ever asked someone a question only to be answered with a story that didn’t quite add up? In those instances, did you swear you were telling the truth? Did they? Maybe you both were but somewhere along the way, a couple details drifted away from actuality and you honestly didn’t know it. Maybe you were confabulating.

Confabulations occur when a person describes or talks about their memories that contain false or changed information without the conscious awareness that their memories did not actually happen. Sometimes these errors in memory are mistaken for lies, but it is important to note that there is a difference. Lies are intentional and often used to fool others, while confabulations are completely unintentional as the person retelling their memory, believes that their memory is true.
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Repetition Makes Fact

November 26th, 2019 2 comments

 

Read it & weep, Wakefield!

In 1998, Andrew Wakefield caused quite a stir when he published a dubious study in a renowned medical journal suggesting the Measles, Mumps, and Rubella (MMR) vaccine was linked to the development of autism (Rao and Andrade, 2011). This study terrified parents and, consequently, led to a sharp decline in MMR vaccination rates among children. Shortly after Wakefield’s article was published, numerous scientific studies were conducted that refuted and, ultimately, debunked Wakefield’s fictitious claims. However, it took 12 whole years for the Lancet, the medical journal in which Wakefield’s study was initially published, to issue a formal retraction of Wakefield’s article on the grounds of deliberate fraud (Rao and Andrade, 2011). In 2008 and 2009, while vaccination rates were on the decline, the measles came back in full force, plaguing the UK, United States, and Canada (Rao and Andrade, 2011). As a result of the chaos that ensued following his erroneous declaration, Andrew Wakefield lost his medical license. How could such an unfounded claim inspire so much mistrust? Good question. A prime culprit in perpetuating the belief in Wakefield’s false claim was repetition.

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Don’t remember the Google Effect? Don’t worry, you can Google it.

November 25th, 2019 3 comments

Let’s step in the shoes of a typical college student for just a moment (think: Birkenstocks, Vans, or Adidas sneakers). You’re taking 16 credits, volunteering at the local elementary school, working in the library, and participating in countless other extracurriculars. Your brain is constantly moving a million miles a minute.

This is what happens when you’re utilizing a ton of cognitive resources!

In other words? You’re busy. Now let’s imagine you have a sociology paper due at midnight. You want to fine-tune your conclusion with more relevant information about affordable housing, but you can’t seem to remember the median household income in Reno, Nevada. “No need to fret!” you think as you pull up the Google homepage on your sticker covered laptop. “Why utilize precious cognitive resources for something that I can quickly type into a search bar?” This, ladies and gentlemen, is the essence of the Google Effect. Read more…