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Being Extremely Good-Looking Benefits You – the Halo Effect

April 17th, 2017 3 comments

Abercrombie & Fitch models

You must have seen these charming male models in front of some Abercrombie and Fitch stores, right? Did you stop for a picture with them? Did they successfully allure you to walk in the store and carry a huge shopping bag on your way out? Well, if these two scenarios sound familiar to you, then you probably should have known the power of looking good. It is not hard to find comparable examples besides Abercrombie and Fitch in the real life. The faces of attractive Hollywood celebrities have invaded everywhere such as on posters and televisions. Why? Because their pretty faces are worth millions of dollars and they can lead you to buy anything! One evidence from a report on Fashionista shows that Puma has successfully increased its sales by 7.6 percent just because it invited Rihanna to be its brand ambassador and women’s creative director. Although you might be immune to the commercials and argue that “a book should not be judged by its cover”, you cannot deny that these good-looking people can at least please your aesthetic taste. Therefore, let me remind you again – be extremely good-looking – because it is highly possible that your attractiveness gets rewarded.
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