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IKEA: Furniture Company or Masterful Manipulators?

April 16th, 2017 2 comments

You wake up one day with the urge to build something—let’s say it’s a chair for your kitchen table. You print the instructions from online, go to the hardware store to get supplies, and then you set up shop in the garage, ready to build your masterpiece. It already seems like quite an undertaking, doesn’t it? And that’s before you realize that you will make a cut too short, need more wood, and all of a sudden the project is going to take twice as long as expected. So, as you stand there in the garage amidst your frustration, you might ask yourself…why the heck am I doing this? Well, I have good news for you. Wood-working enthusiast or not, thanks to the IKEA effect, you’re going to love that chair far more than the one you saw last week at Bob’s Discount Furniture.

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