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Either you’re in or you’re out: The power of in-group bias

April 16th, 2017 1 comment

Have you ever seen someone wearing a shirt with a political candidate you don’t like, and automatically assumed the worst about him or her? Or perhaps you have been at a sporting event, and felt a strong connection towards fans cheering for your team. Why do we make judgments about people we know nothing about based on their group identification? Why do we assume good things about strangers who are more similar to us, or bad things about anyone who differs? What justifies this behavior?

In-group biases 

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