Clean Makeup


Organic? Natural?

What do these terms really mean?

“The FDA does not define or regulate the term “organic” as it applies to cosmetics, body care or personal care products.” – United States Department of Agriculture

There are no national standards for the terms “natural” or “organic” when applied to cosmetics. Companies can use the terms “natural” and or “organic” on their label without meeting any standards for natural or organic ingredients. Some products may say “certified organic” or “certified natural”, this means that the product meets standards set by the USDA or a non-governmental company. Each certification company has different qualifications for the term “organic” and “natural”. Not all ingredients have to be organic or even natural for the product to receive the “organic” certification. Read the labels for yourself and learn what each ingredient is before buying the organic label.

United States Department of Agriculture

The USDA regulates the term “organic” only as it applies to agricultural products. A cosmetic or personal care product can be labeled USDA Certified Organic if it contains 95% organic agricultural products that meet the standards of the USDA National Organic Program.

“100% USDA Organic”: 100% of ingredients meet USDA-NOP standards
“USDA Organic”: 95%
of the ingredients have to be organic. The other 5% of ingredients may be synthetic chemicals.

more info: USDA Organic

Independent Certification

Here are examples of two companies that certify products as natural and organic. Not all ingredients have to be organic to receive the organic certification. Some products may contain synthetic ingredients and still be “certified organic.”

Certification Standards:


“Natural”: 5% of total ingredients in the final product must meet their standards of natural origin
“Natural and Organic”: 10%
of total ingredients in the final product must meet their standards of natural origin and organic

More info: EcoCert

OASIS, Organic and Sustainability Industry Standards

“Organic”: 90% organic ingredients.
“Made with Organic”: 70%
organic ingredients, remaining 30% follow additional criteria.

More info:

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