The Future of Sports Highlight Videos

Since the popularity of sports are at an all time high in America, I see no reason why the popularity of sport highlight videos would decline. In fact, I see sport highlight videos becoming even more prevalent in the coming decade or two because American’s love for sports is showing no signs of slowing down, and with the constant improvements to technology, there will be more avenues to both post and watch highlight videos. The highlight video has proliferated in the past decade and should continue to do so.

There are always an abundance of new, young, exciting athletes to be featured in highlight reels. I predict the age of the athletes seen in highlight videos will continue to get younger. For example, a video of a 14-year-old basketball sensation has garnered over 10 million views! It’s easier to identify talent with social media and YouTube, leading to more discoveries of athletic prodigies, which in turn means more highlight videos to document their amazing play.

I believe it’s nearly impossible for people to get bored of sport highlight videos because I don’t think people will ever get bored of sports. Even for people who don’t consider themselves sports fan, it’s hard not to marvel at some of the ridiculous skill and athleticism of the top athletes in the world. Whether it be LeBron James dunking over two people, or Lionel Messi dribbling through an entire defense and scoring, the best plays in sports are sure to keep people entertained for many years to come.

I’d like to see more soccer highlight videos because those are my favorite types of videos. I like mixes where the background music adds to the overall video, yet doesn’t detract from the video or take your focus away from the plays. Image quality is also very important in creating a solid highlight film, and that will also improve with technology. I’m very curious to see how sports will have evolved in 50 years, but I predict they will be as strong if not stronger than the present day, and so will highlight videos.



Future of Review Video

We have future, We are the future.


In the past decade, the total number of video from the genre of review video has thrived drastically. And, we have every reason to believe after 10 or even 20 years, this genre in will go through more revolutionary changes.

1. Quantity

As we can see from the history of review video, the quantity in general has considerably increased due to the develop of filming technology. Now that we have the new iphones, the new webcam on every tablet, and even google glass may add camera on top, everybody can film everything that near them. I strongly believe more people will start filming, and recording their opinions. And as for doing review, definitely the people who use to write online review comment or blog will starting filming review video and upload their videos online once they have a vlog or Youtube channel.
2. Accessibility

For accessibility, I mean it will be easier to find and follow review videos for customers. And at the same time, more people will get used to watch review videos online before and after their purchase. At this rate, there will be a better cycle of providing and offering this service, hence the chain of reviewing will inevitably progress. there will be more specific websites and more personalized and detailed service such as differentiate each category and maybe personal subscribe to some appointed producer.


3. More Types of review video

This part of the future which now that I don’t have much detail on.

But I wish there can be more new types of review video, or the future producers can be more all-around and creative!


4. Commercial

People WILL make money out of review. For this, I am sure. There are people right now trying to build their own website of review videos and making money. If you do your job right, there are whole bunch of ways to make money out of it. For example, there will be corporate want to import advertisement during your video, and that is the basic method for any online videos to make money as long as you get enough views. You can also build a website, professionally made, and included big number of review video of certain area just for certain audience to get over-the-top and detailed visual information. By then, if your website is a hit, you can start charge audiences for viewing the videos or get advertisement from big related company to invest.

All due respect, if any poor student has again been assigned to write about the genre of the review video, he or she will have a lot more to research on.


The Fail Video Manifesto

Do you get pleasure or amusement out of watching the misfortunes or accidents of others? If the answer is yes, then you are slightly twisted. But there are few people who aren’t a little twisted in some way because millions of people watch what is called fail videos. I like to think of a fail video as a video that captures something that goes wrong or something that happens to someone that is not intended. These videos capture people’s mistakes and even just unfortunate things that happen to people that are out of their control. These videos can also serve to help the old self-esteem. Feeling down or in a bad mood? Watch a fail video and see people who probably have it a little worse than you. Everyone is going to mess up in someway sometime and probably multiple times so why not watch how other people do the same?

These videos can appeal to a wide spread audience. If you don’t enjoy watching a skateboarder attempting to do a “cool” trick and accidentally hurting himself, you could always watch a news anchor lose his cool on air.  There are pretty much endless ways to fail and as a result, there are endless ways for a fail video to be created. The camera just needs to be rolling at the right place at the right time. If you want to be the one to create this video you can walk around with a camera hoping something goes wrong in front of it, or you could go places where the chances of a fail are increased. An example of this could be a Saturday night party where kids probably get some fueled confidence to try things that they can’t do but all the sudden they think that they can. Alcohol has been the source of many fail videos that have been created and probably will continue to be for the foreseeable future.

Who doesn’t enjoy watching some arrogant person being brought back to reality when he or she attempts something that they “know” they can do but actually can’t? How is it not funny to learn that someone who looks like they have their life completely together and is invincible is actually still human? Whether it is a little tumble or a mishap to a minor degree, it is nice to be reminded that were all still human. Sometimes fail videos are not to a minor degree though and that’s where it gets tricky. If you look at the annual fail compellations, many of the ones included in the videos are fails of people attempting to do something that other people know won’t work out. The reason why they are being recorded is because if the person completes the task, it would be cool to see, but most of them are pretty idiotic and what is captured on camera is their complete failure and typical physical injury.


My favorite fails aren’t particularly the bad injury ones.  I enjoy ones more like what I described earlier about a news anchor fail. It is amusing to see people who you would never expect to mess up, do so. While some people can watch the serious injury fails, I believe that is where the larger crowd is lost. Part of the amusement comes from knowing that the person committing the fail is ultimately alright and that it is acceptable to laugh at them.

Watching people mess up and make mistakes has been long in tradition. In my earlier posts, I described how characters like Charlie Chaplin and the Three Stooges exemplify this. Watching people mess up is currently still popular as thousands of fail videos are uploaded and watched every year. As long as there are people and video recorders, fail videos will always be created. There is no sign that people are going to be perfect anytime soon so the hope and possibilities of fail videos being created is infinite. In fact, it is growing. Most phones and all different types of technology have cameras on them; increasing the chances that one’s fail will be captured digitally. So if you’re a fan of these videos, as I am, we have a lot of future fails to look forward to.

Fake Movie Trailers: A Manifesto

The craft of making a movie trailer is sacred. It takes time, care, skill, and most importantly a movie. A trailer is the introduction to a film. It is how a person learns of a movie. It is where the plot takes shape, where characters are introduced, where the soundtrack sweeps you away from the real world. Trailers are more important to a film than many people realize. But only a select few can make trailers. The average person cannot and will not participate in the creation of a movie trailer. It is a specialized job done by professionals.

So what of the common man? How does he take part in that sacred process of trailer making? Well, it must be with a fake trailer. Not only must a person want to make a trailer, but they must also have an idea for an entire film. For to make a film trailer, there must at the very least be the idea of a film. The fake movie trailer is a craft all its own. Originated from real movie trailers, of course, but they take a certain level of creativity. One must have an idea for a fake film. Then one must edit or shoot to make a trailer that gives the audience the impression that this film truly does exist. A great fake trailer aficionado can make a trailer so bold, so real, so powerful, that viewers will rush to theaters hoping to buy tickets in advance, only to realize too late that there is no movie to buy tickets too.

This goal is the same as that of a real trailer. Fake trailers are greatly influenced by the real. Fake trailers follow a similar format to real ones. They ought to reveal parts of the plot, the characters, the score, and scenery. But like real trailers, fake trailers must walk that line. They must reveal enough but not too much. A fake trailer should not quench one’s thirst, but merely give a taste. Reveal something, but not everything. Real movie trailers leave people waiting for months with anticipation. Fake movie trailers should do the same.

The rules for a fake trailer are broad. Use footage from a previous work. Shoot your own footage. It doesn’t matter. Fake trailers can be about a character you make up or one as famous as Superman. The only crucial point is that the fake trailer must be for a movie that does not exist. Otherwise, a fake trailer maker is free to let their imagination run wild. A fake trailer about the next Spiderman movie? Certainly! A trailer about a psychopathic comedian? Of course! A trailer about a man-eating bear who endures an existential life-crisis? Delightful! Fake trailers should let the imagination run wild. So go, enjoy yourself. All you need is some basic editing software, a love of film, and a little too much free time, and you are free to enjoy the spoils of the fake movie trailer genre.

Public Service Announcement Manifesto


   We create Public Service Announcements, we sound the horns of change and spread words of sage advice through all channels of media. We are the impetus for action, the object of mockery and the harbinger of safety.

We may be the party poopers. We may be obnoxious. We may be telling you things you don’t want to hear. But you need to hear them, and thats what we aim to do.

   Our roots grew from the messages of safety and good will from the war battered cities of Britain and remained through the restoration of the world. From there our domain grew to raising awareness of VD and safeguarding moral values. Then on we sprouted messages on environmental safety, and Smokey the Bear kept our parks from burning to ashes. Now we cover a vast swath of issues from being a good samaritan, informing Americans on underground sex trafficking at the Super Bowl, drug use, and seat belt safety. We have the ability to cover it all, and it can be as broad or specific as you want it to be. We do not limit and we do not censor or hush. We are the whistle and we are handing it to you.

  You see we speak for no particular voice, because we are a method of action, a tool. Do we sometimes fall into sordid hands? Yes we do, but that is our nature. We are the megaphone sitting on a public bench, free to the public to inform others regardless of who picked it up and started to shout.

Beyond this we are also the voice of authority. We can come as messages from the government and large institutions. We are there to slap you on the wrist. We are there in the living room in the dark at night, waiting for you to come home. We are there to lecture and talk your ear off because as much as this is about public action, it is also about knowing what’s best for the public. Safety first, click it or ticket, just say no, not even once. It’s all the same–we are here to look after you.

Public service announcements are a means of spreading a message to the masses, and getting a cause heard, seen and delivered. The goal is to illuminate, inspire and bring forth social or political change. You must amplify the voices of those ignored or unheard. Since 1938 the messages have been spread over airwaves and through television screens and the intent has and will always be the same, to raise awareness. Whether it is through inducing fear, revulsion, laughs or tears you must make your audience understand and feel. We are dramatic, we are jarring, we are hilarious and we are groan inducing but we are here inducing some sort of response within our viewers and we stick with them.


 Here is how we look:


1. We lead you in with a compelling story, statistic or other information.


2. We hit you with a powerful hook, something like a tagline, punchline or jarring visual that will stick with you


3. We give you a cautionary tale or an ominous threat, to advise you on why it’s important that we are heard.


4. We state our mission and our goal and show us how you can help


5. We let you know who we are, and where you can get more information

6. And we do it all (ideally) in a minute or less.

Song Parodies Manifesto

I’m here to tell you about song parodies

So sit back and listen to this sweet melody


Parodies date back all the way to Bach

Now all the hits are parodied, even Kesha’s “Tik Tok”


These songs take hits and turn them into goofs

Knowing that America is a sucker for a spoof


While keeping the music constant, parodies change the words

For centuries and centuries, this genre has endured


Anyone can take a hit and spin it in their own way

As long as it doesn’t use Rebecca Black’s Friday


Parodies give the people a breath of new life

No need to hide yo kids, or even hide yo wife

If you’re looking to provide some parodies for us mules

You’ve come to the right place, just follow these rules

1)      Find the latest and greatest song of the time

2)      Write new lyrics, and make sure they rhyme

3)     Make it something that’ll make the people laugh

4)    If you need it, toss in some tiny cats


In the future I believe that this genre will be just fine

Maybe even incline, as long as the rhymes are current with the times


So to finish, parodies exist to make us laugh

No science, no numbers, no line or bar graphs


So if you enjoy music, and a little poking fun

You’ll enjoy parodies, a genre second to none.


You Can Make Review Video: A Manifesto

Screen Shot 2014-01-29 at 8.50.03 AM

Everyone can can make review videos, but to create a masterpiece, here is the master’s advice.


Ground Rule:

You don’t need much creativity to make a review video.

All you need is enough love or hatred for the product! And, more important a nice camera…


Please use a tripod when you film the video, it’s for the good for you and your audience!

Easy Steps to Follow

1. Name it wisely!

2. Start talking!

3. Show it instead of talk about it!

4. Add effect

5. Creativity sets you apart! (add some if you can)

6. Keep it short!

7. Summarize it in the end!

What to do next:



Painfully Bad Music Videos: The Final Manifesto

If you own a computer, smartphone, or know somebody who does, it’s probably likely that you’ve been exposed to a lot of “garbage” on the website known as YouTube. YouTube is pretty incredible, because people all over the world can view it, it’s free to join, AND a countless number of normal, talentless. everyday people have made a fortune off of their viral videos. There is no video that goes viral more often than the “This video is so bad I can’t believe it exists” genre. Now within that genre there are many subset groups. One of my personal favorites is the “Painfully Bad Music Video” (aka PBMV). PBMV’s are amazing form of entertainment and often brighten a dull, depressing, or confidence ruining day. But what makes a music video “Painfully Bad”? It’s an interesting concept that I have thought long and hard about.

The other day, whilst sitting at my desk watching YouTube on the interweb, I accidentally stumbled upon a music video that was terrible, made by a bunch of prepubescent kids on a low grade camera with terrible sound effects and sound quality. –>

Now that might be terrible, but it’s not bad enough to be a YouTube sensation. That’s because they didn’t follow these rules:

1.) Be original… write your own garbage lyrics

2.) Write about something that has no substance nor any importance

3.) Then give it to a young teen who has no business singing about that topic

4.) Make your video high quality to some extent. Make it look like it wasn’t thrown together in 5 minutes on your friends flip-phone

5.)Even if your intention is to make your PBMV… Make your audience think you’re serious

6.) Have your ALLSTAR singers do abnormal things for their age like: drive a car, have ZERO parental supervision, and go “clubbing”, “dancing”, and or “partyin'”

Once you’ve done that, you’ve pretty much made an Audio/Video piece of S### that will spread “on-the-line” faster than head-lice in grammar school. Congratulations you’ve both made and ruined everyone’s day with your stupidity! Some examples are:

1.) The Infamous Friday- Rebecca Black! :

2.) Chinese Food- Alison Gold:

3.) ABCDEFG- Alison Gold:

4.) My Jeans- Jenna Rose:


Video Game Commentary: A Manifesto

Children of the digital age,

Let me share with you the gospel of video game commentary.

We have come far, from the pixelated dirt of the Oregon Trail to the battlefields of Halo 3.

Adhere to these commandments, and I promise that you will find a welcoming home in the red and white of youtube’s archives


For the Let’s Play producer:

Thou shalt cut out parts where you get stuck in the game

Thou shalt not use your commentary to talk about real life problems without a warning to your viewers

Thou shalt warn viewers of spoiling the plot of games

Thou shalt be spontaneous and keep the video entertaining


For the competitive play commentator:

Thou shalt provide in depth analysis of the meta-game

Thou shalt have a firm understanding of the game you are commentating on, unless you are producing satire

Explain the intricacies of the game so new players can learn from those with more experience


For the comedic gameplay commentator:

Thou shalt use text to its full humorous potential:

Thou should play with a friend to create more humorous conversations:


And general rules for all to follow:

Thou shalt provide high quality videos in 720p resolution or higher

Thou shalt use a decent microphone to speak into.


Video game commentary is a huge part of the youtube community, and as technology spreads and improves, so will this genre. It is important that the new generations of content producers understand that the future is in their hands, and for the genre to grow in the best way possible, they must adhere to these rules, or be forever damned to the fiery reddish hell of having a large number of dislikes on their videos.

I “How-To” And So Can You, A Manifesto

 Step 1

To “How-To,” you have to plan ahead.

Master what you’re teaching because if its dangerous, you can end up failing expectations.


Step 2

Each step should be informative, direct and fast

that way, the viewer doesn’t waste time just sitting on their laurels.


Step 3

Keep your title snappy, interesting, and easily searchable so your viewers won’t have to spend hours, desperate and on the hunt.

You don’t want them to give up and call you a country bumpkin who has no idea how to use the internet.


Step 4

Shoot the video in high quality to get many a hit.

1080’s the best, 144 simply looks like poop.


Step 5

Don’t just tell the viewer, show them how to do it, so its done without a hitch.

But, don’t film yourself messing up, it makes you look like a confusing person.


Step 6

I don’t know how to end this, (that’s just my dumb luck.)

Fuck it.

The Future of the “How-To” Genre

“How-To” and Beyond

Given its size as a genre, I believe that the “how-to” video has indeed grown large enough to become “meta,” and as a result, has a complex future ahead of it. The “how-to” video, taken simply at face value, is timeless: people will always need others to show them how to do things, especially as the digital world burgeons. At the same time, one can find on YouTube a substantial sub-genre of “how-to” videos that are parodies of the typical template. These parodies are metaphysically minded because they acknowledge the standard template of the “how-to” and then deviate in terms of content. YouTube videos like “How to Touch an Apple to a Wall,” for example, hilariously highlight the rough-cut nature of the how-to, while all the while maintaining its normal template of setting up a thing that people might have trouble with, and then showing how to do it through a step-by-step process.

The most important thing about the “how-to” genre is that it has always been bigger than YouTube. As I noted in my last entry, it started this way (manuals are one example), and in my opinion will continue to exist outside of it, with its YouTube medium as just one facet. Movies entitled “How to Train Your Dragon (2010)” or books entitled “How to Win Friends and Influence People (1936)” highlight this idea perfectly. And both show where the “how-to” genre will continue to go: everywhere. The fact that this genre exists across so many mediums is what keeps it from being boring.

At the same time, there are no limits to a “how-to’s” meta qualities. When something starts to become meta and therefore, somewhat self reflexive, there’s also the potential for it to become self aware of its own self-reflexivity. Sometimes this can be done well, other times it ends up baffling the audience. Was the video a parody or serious? Was it trying to hard? In some ways, these pose as dangers for the “how-to” parody.

In the end, I see the YouTube genre of “how-to” videos being a “root” of its own. They have their own unique style and given the increasing usage of “viral” video inspired advertisements, their edgy rough style may already influence commercials today. Perhaps there may be a return to roots in the near future, but for now, the YouTube “how-to” is rising from the feet up.


The History of the “How-To” Genre


While film and online video might be relatively new in comparison, the concept behind the “how-to” video is extremely simple and because of this, very old. As it is literally defined, a “how-to” video is simply an instructional video on how to do something, and this idea perhaps stretches back as far as language itself. As time has passed and people have turned to one another, then to pictures and books as teaching tools, it only seems like a logical step that video as a part of the advent of digital technology would become a teaching tool as well.

As I mentioned during my first Digital Manifesto entry, the format to the “how-to” video is accessible enough that anyone can do it, but this also speaks to the philosophy behind the genre itself: there’s always something to learn (regardless of its value) and there’s always a teacher to teach that something. This also reveals that the original audience is us. Since “how-to” videos are fairly ubiquitous on YouTube and other online video providers, it has been difficult tracking down the original video, but even this serves as testimony to their supply and demand.

Interestingly enough, as a “YouTube” genre, “how-to” videos have yet to hit the silver screen. While there have been titles like How To Train Your Dragon for example, the often lack of narrative, characters or appealing aesthetic that accompany “how-to” videos seem to ground the genre specifically within the realm of non-commercial media, which is not say “how to” videos cannot go viral in the future, if they have not already. YouTube videos like “how to crush a can of dr. pepper with slats of wood” not only show the popularity these videos garner, but its growth as a genre to the point where videos are increasingly more self reflexive.

“how to crush a can of dr. pepper with slats of wood”

The Definition of the “How-To” Genre


The “how-to” is characterized by a certain kind of “rawness.” Its not necessarily about aesthetic appeal, although it can be. Instead, this “genre” relies on direct and formal instruction, and is an epitomizer of one of the many facets of YouTube: its ability to be used as a teaching tool. Like written instruction, “how-to” videos are often organized by a certain step-by-step template, but they are also appealing because along with the audio that might accompany one reading the directions of  a furniture set aloud for example, YouTube videos also provide a visual, making it easier to see how things are done, no matter if the subject matter is tying a tie to making paper cranes.

One of the most significant things I have noticed about “how-to” videos is how polarizing they can be. In the days when YouTube allowed for users to leave comments anonymously, it was easy to judge not only the success of the viewers with following the “how-to,” but also how good the teacher was at providing the steps. More often than not, I have witnessed YouTube “how-to” videos riddled with disparaging comments when the “how-to” was particularly unhelpful.

But even this serves to illuminate the identities of the producers behind these type of videos: us. To post a video, you neither have to be qualified or even correct, and while that might explain why so many “how-to” videos may be bad, it also reflects the backbone of an era in which the individual is becoming increasingly more autonomous in how he or she created and shared original content to others. And because providers are often times consumers as well, the audience for “how-to” video makers is whoever’s interested. And given the plethora of instructional videos that exist, it would seem that the lot of us are interested in everything. At this point, “how-to’s” are not even there solely to help someone out of a jam. People watch them to simply learn new things they might not have learned under any sort of circumstances.

Along with “raw,” “informative,” and “direct,” I would define the genre as slightly “impersonal,” given the fact people watch “how-to’s” without necessarily expecting to hear any personal info from the creator of the “how-to” video themselves. Lastly, I would define the genre as generally practical. Viewers often times come away with new found information that they perceive as being useful.


How to Tie a Tie

How to Make a Paper Crane – Origami

How to Play “Halo” by Beyonce Piano Tutorial

How to Make the Rainbow Loom Starburst Bracelet

How to Make a Bow (step by step 1 video) SLOW with CC Crafts


Non-professional Sketch Comedy


Sketch comedy is a genre of video short in which a scene (“sketch”) that is usually ten minutes or less in length is presented for comedic purposes. It arose out of the vaudeville shows of the early 20th century. Vaudeville was a type of entertainment that strung together many unrelated acts of a wide variety. After starting on the stage and transitioning through radio, sketch comedy appeared on the television in Great Britain in the form of Monty Python’s Flying Circus, which began its run in 1969, and was made made famous in America by Saturday Night Live beginning in 1975. These two shows pioneered the greatest artistic change that sketch comedy has seen: the introduction of recurring characters. That is to say that a sketch comedy group would include the same character or group of characters through multiple sketches. At the turn of the century and in recent years, the rising popularity of the internet and the increased ease of video sharing through websites such as youtube allowed for a huge proliferation non-professional videos of all kinds, one of the most popular genres being sketch comedy.


1. The most basic goal of sketch comedy is to make people laugh. It can and at many times does take on additional purposes as well, depending on the style and beliefs of the creators. These “additional purposes” are usually the promotion of a political idea or some sort of social commentary, which is common in all genres of comedy, and has been since the time of Aristophanes.  This differentiation allows for the sub-division of the genre.

2. Non-professional sketch comedy is created by normal people for normal people. Humor usually stems from common experiences or views.

3. The sketch must be real for the characters in it. That is to say that it is ostensibly a depiction of reality which is ridiculous or absurd. This absurdity is for the audience’s benefit and must not be acknowledged by the actors. If they do, it ceases to be a sketch and starts turning into something else.

4. Several types of sketches have become common. For example, the News Show Parody. Made most famous by SNL‘s “Weekend Update,” this type of sketch shows a new program reporting on some story that is ridiculous. Another is the fake documentary, perhaps best epitomized by Dave Chappelle.

5. The short length. Sketches are short and not intended to force the viewer to invest heavily in a complicated or intellectual plot. Nor does a single sketch explore the depths of humanity or even of the characters in it. They are intended to give the audience a quick laugh and perhaps to propose an idea or comment on a phenomenon but they do not have the time to fully explore or explain it. For this reason they are ideally suited for the internet and can easily be used for distracting or procrastinating purposes, and are easily produced en masse.

The Future:

Non-professional sketch comedy is becoming increasingly common and this trend will continue in the years to come. Likewise, the production values of amateur video will continue to increase as better equipment becomes available at amateur prices. Eventually, upcoming cultural trends and technological changes will affect the genre in ways that are currently completely unpredictable. Sketch comedy’s basic form lends itself to surviving these changes by adapting due to its independence from preexisting material.

There you have it. Sketch comedy is an immensely popular video genre steeped in a deep history and with a bright future that has the potential to add ideas to the intellectual community.

To end, I would like to share with you my personal favorite sketch of all time, from the legendary producers of SNL and the great Christopher Walken: